A Quick Guide To Creating A Facebook Strategy - Part 2: Content
A Quick Guide To Creating A Facebook Strategy - Part 2: Content
photo credit: kennymatic via photopin cc

In part one of this series we looked at key questions you need to answer to find the right Facebook strategy for your page. This week we will discuss the types of content you should create and share in order to capture the attention of your audience.

By now you should have defined your customers pain points and what your page is about. This should inform the kind of content you share.

Setting themes

Creating themes for specific months or weeks can help you focus on your content.

The Science Gallery in Dublin are currently running a “Fail Better” exhibition. Most of the content they share on their Facebook page relates to failure.

They include quirky observations, links and images.

A Quick Guide To Creating A Facebook Strategy - Part 2: Content

A Quick Guide To Creating A Facebook Strategy - Part 2: Content

A Quick Guide To Creating A Facebook Strategy - Part 2: Content

A Quick Guide To Creating A Facebook Strategy - Part 2: Content

The content appeals to my geeky side, I like the little snippets of quirky information and most of all it’s entertaining.

It is also 100% on message reminding me on a daily basis about their exhibition.

I highly recommend that you use a content calendar in order to plan your themes. Here’s the template I use.

Types of content to share

Images

Good images still attract the best interaction rate on Facebook. When you create images you need to consider if they are shareable or interesting. Here’s some ideas:

Quotes on images

Quotes are hugely popular on social media and if you make them visually attractive they are more likely to get shared. Search for quotations that are relevant to your theme or your industry. If possible find a royalty free image of the person you are quoting using Photo Pin. You can use and use PicMonkey to add the quote to your image.

Tips for using quotes

  • Only use the very best quotes, the ones that make you smile or the ones that you find inspiring.
  • Be original with your quotes. Try to avoid using ones that have been shared many times before.

Where to get quotes

Three of my favourite sources for quotes are

  • Goodreads - You will find some interesting quote here taken from literature. It’s my favourite source.
  • Brainy Quotes allows you to turn any of their quotes into images directly on their site. The downside is that you can’t copy and paste the text if you want to create your own images.
  • Pinterest – This might sound like an unusual choice but you will find quotes on all sorts of topics here using Pinterest search.

Topical content

What’s happening locally? What topics are being talked about on the news? Can you find images that tap in to this?

The local health food store in Athy shares photos of the town and they are always popular particularly when they contain humour.

Here’s an example from when the Pope was being elected last year:

A Quick Guide To Creating A Facebook Strategy - Part 2: Content

In Dublin a rogue car driver crashed through the historic gates of Trinity College recently. Car spares company ‘Mick’s Garage’ used it as an opportunity to capture attention and to tell their audience about products they sell.

A Quick Guide To Creating A Facebook Strategy - Part 2: Content

Behind the scenes images

Customers love to see what goes on behind the scenes in your business. This image from Dublin Vegetarian restaurant Cornucopia shows the staff preparing today’s meals.

A Quick Guide To Creating A Facebook Strategy - Part 2: Content

Customer images

Dublin Zoo encourages customers to share images on their page. They then uses these on their page awarding a ‘Fan photo of the week’.

A Quick Guide To Creating A Facebook Strategy - Part 2: Content

They also use them for caption contests, fun facts an more:

A Quick Guide To Creating A Facebook Strategy - Part 2: Content

Nostalgia

Nostalgia is a big trend at the moment. if you have any historic photos of your business you should share them with a caption. If you don’t search PhotoPin for vintage images related to your industry.

Status Updates

Plain text status updates still seem to have a large reach on Facebook particularly if you use them to spark conversation. Here’s some ideas on how to use them.

Questions

Asking questions will help you engage your audience and status updates are the perfect way to do this.

The benefits of asking questions are:

  • More comments mean that more people will see your posts in the future
  • Those who interact with your posts are more likely to remember you in the future
  • Find out more about your audience.

I have found that the best format for asking a question is:

Good headline

The problem you want the answer to. Your own experience. Ask for an answer

1. option one
2. option two
3. option four
4. Something else

Including your own experience helps people picture their own answer. Numbering possible answers makes it easier for people to answer from a phone. It’s a lot easier to type 1, 2, 3 or 4 than to write a long winded answer.

Fun Facts

When we hear quirky, unusual or surprising trivia we tend to store them up and enjoy sharing them with our friends. Social media gives us the opportunity to do this immediately.

Use Google to find some trivia related to your business and share it with your audience.

Tips

Just like trivia, people love to share tips. They also give you a chance to share your expertise. Try to create tips that are unique to you or that you can put your own spin on. The simpler and more useful your tips are the more people will remember them and share with others.

If you become known as a source of good tips people will keep coming back for more. You will build a loyal audience.

News

Status updates are the perfect way to share news. Perhaps you are fully booked tonight or your email is down. A short status update is a great way to inform your customers.

Video

Video updates are the most successful type of update on my Facebook page. Facebook seems to show them to a larger portion of my audience and they are viewed, liked and commented on more than any other type of content I post.

Tips

Video is the best way to share tips on Facebook. They are easier to digest and share than text updates.

Showing not telling

Video gives you the opportunity to show off your product. The series of ‘Will it Blend‘ YouTube videos from BlendTec shows exactly how powerful their blender is.

If a blender can blend an iPhone it will certainly blend all the lumps out of my smoothie. It’s a fantastic way to ensure people remember their brand.

Is there a series of videos you can make that show off exactly what your product of service does in a memorable way?

When you create a video upload it directly to Facebook as well as YouTube. Facebook seem to prioritise videos that they host over YouTube ones.

Links

Make a list of words that relate to your theme and use Google alerts to find results related to them.

Use Google, Pinterest, Slideshare, Twitter and Google+ search to find content relating to your monthly themes. Hone these down to the best possible content for sharing on your Facebook page.

Post links back to your own site, blog and product pages.

Remember to always tell people why you are sharing a link and what you find particularly interesting about it. If you are linking to your website make sure you direct people to a specific page not just the home page. If possible have a lead capture form on the page like an email sign up on the page you are sending them to.

Posting schedule

Now you have your content you need to put together a posting schedule so that you know exactly what you should be posting every day.

You can download a blank posting schedule here.

Try and mix up the different types of updates; photos, status, video and links to maximise your weekly reach.

What time to post?

There is no one correct answer to this question. Try to avoid peak times. 8 – 9am is one of the heaviest traffic times on Facebook so your content will be competing against a huge amount of others at this time. Try posting slightly off peek for the best results. 7am and 10pm work well for me but results will vary depending on your audience.

Also think about the content that will work best for your audience at different times of the day. Commuters on urban transport don’t have time to read long articles on their phones, good images will work better for this audience. Train commuters will want to catch up with news when they are on the move so links will work better with these people than images.

Go back to the audience analysis you put together in part one of this series. Try to work out what content will work at what time of day for your targeted audience.

These are just a few content ideas to get you started. Build on this over time and you will find your Facebook page becomes more successful.

Next week in part three of this series I’ll be showing you how you can measure the success of your Facebook page.

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How To Use Twitter Search To Find Customers [Tutorial]

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I believe Twitter search is it’s killer feature. It’s what makes Twitter one of the best social networks for finding customers.

Get your search terms right and you will find people looking for what you do. In this weeks video-cast I show you how you how to use Twitter search and how to use Topsy to search for influencers on Twitter.

You will notice in the video that as well as using twitter advanced search I was inputing ‘operators’ or search parameters directly in to the search box. This is a good way to bypass Twitter advance search. Instead of having to go back to the form every time you want to add a parameter you can type them straight into the search box.

This is particularly handy if you want to find tweets near a specific location. Twitter have recently taken the ability to name a town and see tweets from that town out of Twitter search.

Here’s what you need to input to theTwitter  search box if you want to find tweets sent within 15 miles of my hometown of Athy for example:

near:athy within:15mi

Here’s a full list of operators taken from the Twitter site.

 How To Use Twitter Search To Find Customers [Tutorial]

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Find Out What People Are Saying About You Online With Mention
photo credit: CEBImagery.com via photopin cc
photo credit: CEBImagery.com via photopin cc

I’m not sure how I first stumbled upon Mention but I’ve loved it since I started using it. This tool can help you monitor online conversations mentioning you, your competitors or your customers. I use it to make sure I know who is sharing my blog posts and talking about me. It makes it easy for me to thank people and begin to build relationships with people who are interested in what I write.

Here’s how it works

Visit the Mention website and sign up for an account

Mention will prompt you to set up your first alert. I recommend that you make this your business name.

Give your alert a name and type in the keyword or key phrase that you want to track.

 

Click the ‘+’ if you want to add more than one keyword. For example I want to track We Teach Social but I also need to include ‘weteachsocial’ in order to pick up mentions of our website.

Find Out What People Are Saying About You Online With Mention

Click on ‘advanced settings’ and you can delve further asking for results that include more than one word in the same mention.

Find Out What People Are Saying About You Online With Mention

For example, if I look for mentions of We Teach Social here I will get results that mention all three words but not necessarily as a phrase:

“Do you teach social media? We need you”

This will appear in results even though it has no relation to our business.

You can also exclude search terms so I can eliminate tweets that say:

“Did you know that we teach social skills here?”

This would have no relation to our business. I am excluding results that include ‘we teach social media’ or ‘we teach social skills’

You may want to extend the list of eliminated words or phrases as you get used to using Mention.

You are also able to choose the languages you want to monitor from this interface.

Click ‘Next step’ at the bottom of the page to move on.

Now you can choose the sources you want to see results from and eliminate your own websites.

Find Out What People Are Saying About You Online With Mention

Click ‘Create my alert’

Now choose the social networks you want to add to the search. This allows you to reply to alerts directly from Mention. As you can see I’ve added the We Teach Social Facebook and Twitter accounts.

Find Out What People Are Saying About You Online With Mention

Now your alert is set up and the mentions will start rolling in. Click on your search term name on the left hand menu to see them.

If you see mentions coming in from irrelevant sources you can tell Mention not to show you stuff from there again. For example I don’t need to see my own Twitter mentions of We Teach Social. I can eliminate the Spiderworking Twitter account by clicking on the tweet and hitting the no entry symbol at the top of the screen.

Find Out What People Are Saying About You Online With Mention

You can reply to tweets and posts directly from Mention. 

Click on the mention you want to respond to. This will open it up on the right hand side of the screen allowing you to respond. If it is a Tweet Mention will automatically let your reply from your connected Twitter account, the same goes for Facebook.

Find Out What People Are Saying About You Online With Mention

Mention also flags people that mention you that it considers influential. You can filter results to just display these people by clicking ‘priority’ in the left hand sidebar.

Find Out What People Are Saying About You Online With Mention

As with all tools that claim to measure influence I’d take this with a pinch of salt. It can be a good starting point handy way to discover new people and investigate them further to see if they are truly influential.

I’ve shown you how to set up a search for your own name but it’s a good idea to set up searches that mention competitors or key customers too.

I am a big fan of this tool, I am now using their premium service as I find it useful. It’s a very cost effective way to monitor a small business.

Have you used Mention? What other tools do you use to monitor your brand? Let me know in the comments below.

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How To Find Leads On Linkedin – Tutorial

Linkedin is a powerful B2B (business to business) network but how can you use it to meet new relevant people?

This weeks videocast shows you how to find leads on Linkedin. To be really effective you need to do more than connect with the people you find. If they accept your information you need to push the relationship further. Make sure you are interacting with the content they share and get involved in relevant conversation threads.

If you really want to warm up the relationship you can message them and ask them to meet some time for coffee and a chat to see how you might be able to help each other out.

Do you have a Linkedin strategy? How do you engage with those who you connect with. I’d love to hear your thoughts.

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Measure Your Success & Find Influencers On Twitter With Twitonomy - Cool Tool
photo credit: pasukaru76 via photopin cc

How do you measure your success on Twitter? Is it follower count? Mentions? Click throughs on links? Something else?

This weeks cool tool Twitonomy is a really useful Twitter analytics tool. It can show you some info about your own account including how many mentions you have had over a period of time. This saves a huge amount of time when you are building your account. If people aren’t mentioning you your message isn’t getting out.

It also allows you to analyse other accounts. This is useful if you are building an influencer list. It gives you headline stats on how many conversations users get into and how many links they share.

There are lots more functions within Twitonomy but I’m going to stick to these two features in this post.

Here’s how it works

You will need to sign in with your Twitter account to get started

Your Mentions & RT’s

Click ‘Mentions & RT’s’ on the top menu bar

Twitonomy will show you the number of mentions that you have had over a specific time period. On the free plan this date range is set by Twitonomy but if you upgrade you can specify a period of time that you want to measure.

Underneath this is a chart showing the number of mentions you have received. As you can see I had a peak in mentions towards the end of February.

Scroll down and you can see who has been mentioning you. Firstly ‘influential’ users, then those who mention you the most. No surprise that my business partner in We Teach Social Lorna is my biggest fan.

Scroll down again and you can see information about the number of RT’s you have received and the potential reach that these have given you.

Measure Your Success & Find Influencers On Twitter With Twitonomy - Cool Tool

Scroll down further and you can discover more about the number of favourites you have received.

This is great info to keep an eye on. I’d recommend putting it into a spreadsheet so you can measure growth over time.

View Your Own Profile

Click on ‘Profile’ in the top menu bar and Twitonomy will show you some info about your own account. It analyses your Twitter behaviour displaying:

  • How often you tweet
  • How often you use the RT button
  • How often you mention other users
  • How many of your tweets include links
  • How many of your tweets include hashtags
  • How often you use the favourite button

What is really cool is that it not only counts the number of times you do these things but it shows the percentage of your tweets that include them.

Measure Your Success & Find Influencers On Twitter With Twitonomy - Cool Tool

From here you can also see; your most RT’d tweets, your most favourited tweets, who you interact with the most and some stats about when you are online.

This is good information but it’s even more useful when you use it to analyse other accounts.

If you click a username within Twitonomy it will analyse the account of that user. You can also just type their name into the box to the top right of the page.

This is a good way to analyse followers. For example if you want to get into conversations with someone take a look at the percentage of replies. If this is low you could be wasting your time trying to chat to them.

In the example below you can see that Lorna is quite conversational so it should be easy to chat to her on Twitter. She doesn’t send that many RT’s using the RT button but almost half of her tweets include links. This means there is a chance that she’d share your content if she finds it useful.

Measure Your Success & Find Influencers On Twitter With Twitonomy - Cool Tool

Just these few features make Twitonomy a really useful tool and they are all available for free.

A lot of the coolest functions are only available on the premium version. What is nice about the premium pricing is that you can sign up for just one month, no need to subscribe.

If you are planning on doing a social media audit on your own account or if you want to spend a bit of time on influencer research it’s well worth the upgrade.

Even without paying for the premium features this is a really handy tool for measuring your own success and deciding on who you should be following and talking to.

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The Truth About Social Media & SEO, Social Media Strategy & More - The Social 7
photo credit: AndrewEick via photopin cc

This week I’ve found some handy social media strategy stuff, some ideas for Facebook content and an article about social media SEO.

How to Increase Fan Engagement on Your Facebook Page

I think this is the third week in a row that I have been talking about Facebook reach being down. It does look like that will either have to pay to get your content seen in the future or you will have to work hard to create great content.

This post from Amy Porterfield shows you the type of content you should be sharing to get your audience interacting with your content.

NPR’s Epic April Fools’ Day Prank

Every April fools day there are some gags that raise a smile and others that you never realise were a prank as you miss the great reveal. This example could well fall in to the second category.

I think we realise that those who comment on our posts on social media don’t always click the link. People are short of time and a good headline can be enough to tell them enough about the topic for them to state their opinion. It’s a shame really as publishers spend a lot of time crafting their posts.

This April fools NPRS played a prank on their Facebook audience. I’m not going to tell you what it is, you’ll have to click the link! I can tell you it’s worth a read and tells us a lot about the behaviour of online commentators.

3 Steps to Build a Social Media Marketing Sales Funnel

This month our content focus is on social media strategy so I found this post from Social Media Examiner fascinating. Sales people will be familiar with the traditional sales funnel but it doesn’t quite fit the social sales process.

This is a good read and one to bookmark. 

**Note: 5th April 2014 The Social Media Examiner site is currently down. The link is correct, try it again later.**

Brand Identity Online

How hard have you thought about your branding online? Consistent branding online ensures that your audience will begin to recognise your content. This post on Social Media Today talks you through how a real life brand makes specific decisions to ensure it remains consistent.

5 best practices for great Facebook ad creative

If you are delving into Facebook advertising for the first time or even if you have been doing it for a while it’s worth taking a look at this post from Media Street. It’s full of good basic tips on creating ads that work.

Setting Your First Social Media Marketing Goals

This is probably the shortest article that I’ve ever linked to but it’s brilliant. It just goes to show that you don’t have to write 1,000 words to share good information.

Once again it’s about strategy but this time it’s looking at how to set your social media marketing goals.

Twitter & Facebook links affect SEO on Google and Bing

From time to time I hear social media people talking about the SEO benefits of social media. Sadly there is virtually no such thing. Links posted on Facebook and Twitter rarely have an effect on your SEO.

Social signals could have more effect on search engines in the future but for now it’s going to be rare. Read more in the is article from Web SEO Analytics.

And from Spiderworking.com this week:

WordPress Tutorial: Embed HTML in Posts & Pages with ‘HTML Snippet’ – Cool Tool

I use the ‘HTML Snippet’ WordPress plugin on this blog to embed banners at the bottom of my posts. It saves me a huge amount of time. Here’s how to set it up, I’ve also included the code you need in order to add a snippet to your site.

Is Your Target Market On Facebook? Find Out With Facebook Ads Manager [Tutorial]

This is the first in my series of videocasts on how to find your target market on social media.  I show you how you can gauge the size of your market on Facebook using Ads Manager.

A Quick Guide To Creating A Basic Facebook Strategy – Part One: Planning

Over the next three weeks I’m going to be showing you how to build a basic Facebook strategy. In part one I take you though some steps to plan your campaign. Next week we’ll be looking at content creation.

That’s all from Spiderworking this week. I hope you are having a great weekend.

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A Quick Guide To Creating A Basic Facebook Strategy - Part One: Planning
photo credit: Amanda M Hatfield via photopin cc

Marketing on Facebook just got hard. The golden age is over and now if we want results we are going to have to work at it. Over the next few weeks I’m going to be taking you through the basics of creating a Facebook strategy.

Building a Facebook strategy falls in to three sections

    1. Building a strong, targeted audience
    2. Getting your audience to interact and share your content
    3. Getting your audience to sign up or buy

Step 1 – Define your audience

Before you start building your Facebook audience you should spend some time defining who they are. Ask yourself some key questions about the person who makes the buying decision:

1. Are they male or female?

2. What age group do they fall in to?

3. What social class do they fit in to?

4. What language and tone of voice do they use to communicate online?

5. What are their interests?

If you have a broad audience it’s a good idea to break them into segments. This will allow you to choose those most likely to be on Facebook and help you create targeted content for each one.

Step 2 – Identify what problems your customers have and how you can make their lives better

Now you have defined your customer you need to think about what problems they might face.

Are they

    • Time poor
    • Stuck in a rutt
    • Conscious of their appearance
    • Stuck at home
    • In need of up-skilling
    • In need of intellectual stimulation
    • In need of entertainment
    • In need of distraction
    • Lonely
    • Short of money
    • Something else

Choose two or three pain points that are common to your audience. Even if they aren’t problems that your business can solve you will have a basis for the content you need to create to keep them interested.

Step 3 – Define what your page is about

Now that you have done the research it’s time to think about what your page offers your audience. What do they get in return for Liking your page?

Before you decide take a look at this. It’s taken from a study by Syncapse and shows the top reasons that people click the ‘Like’ button. The statistic I find most interesting is the 27% who Like pages to share their interests/lifestyle with others.

 facebook-fan-reasons

If we manage to create content that addresses these needs we are more likely to be successful with our marketing.

Now it’s time to write a sentence that defines what your Facebook page offers.

For me it’s ‘Hints and tips on using social media for small business’.

For a local business it could be ‘Stay on top of local news, our latest products and talk to us’.

For a tourism business it might be ‘Keep up with what’s happening in the local area when you are not here.’

Step 4 – Decide on the right approach for each section of your strategy

1. Building a strong, targeted audience

This is the first stage of any Facebook strategy. You need to build an audience of Likes that are relevant to your business. This will make it easier to get results from your page at a later stage.

Here are the three key ways you can build your audience:

Create great content that gets shared – Consistently creating relevant and entertaining content that appeals to the needs of your audience will get more interaction and shares. Shared content will attract new people in to your page.

Run competitions via apps – One of the advantages of running a contest via an app is that you can ‘fangate’ it. This means that people have to Like your page before they can see the entry form. As long as you publicise your competition effectively this is a great way to get new people to Like your page.

Advertising – Advertising is the number one best way to get page Likes. If you have a budget put a chunk of it towards targeted advertising. Ignore the ‘promote page’ button. Instead set up an ad via Ads Manager or Power Editor as you will get far better value for your money.

Here’s a tutorial on how to set up an ad in ads manager.

2. Getting your audience to interact and share your content

When people like, comment or share your content they are spreading the word about your business. They are also more likely to see content from your page in the future.

Here are three key ways to get more interaction on your page posts:

Create great content that encourages comments, likes and shares- As I mentioned above, great content will get more interaction. I will be talking about this in more detail next week but it is crucial that you share content that appeals to the needs you identified ealier. Make sure that every piece of content you share on your page is educational, informative or entertaining. If it isn’t it has no place on your Facebook page.

Run competitions on your page timeline – Timeline contests that ask people to Like or comment on a post are a fantastic way to boost interaction. Those who enter are more likely to see organic updates from your page in the future.

Use Facebook advertising – Promoting offers or other content from your Facebook page will boost interaction. Stay away from the Boost Post button. It is always better value to use Ads Manager or Power Editor to set up your ads.

3. Getting your audience to sign up or buy

This final stage is the most valuable to your business but you won’t get here until you completed the fist two segments of the plan.

Here are four key ways that you can use Facebook to capture more leads:

Run a competition via an app – Another advantage of using an application to administer a contest is that you can collect additional data. This could include an email address, a phone number or something else that will qualify the entrant as a lead.

Share Discounts and special offers – Running exclusive Facebook promotions will re-ignite dormant customers and attract new ones. A successful offer should either be a sizeable discount or something aspirational. Hotels do aspirational really well by building packages including meals as well as he room.

Free low value items work well too. Asking your Facebook audience to say ‘Facebook’ at the till in return for a free cookie or sample can yield good results too.

Making your offer time sensitive can help create a buzz on your page. Tell people in advance that you are going to be announcing an offer and then make it available for a small window of time.

Use Facebook advertising to drive traffic to your website – Set up Facebook ads targeted at the people who Like your page that lead to your website. Make sure you are sending people to a lead generation landing page that captures information. For example a sign up or enquiry form.

Give away something for freeWe recently wrote a social media marketing eBook for We Teach Social and gave it away for free. In return we asked people to sign up for our newsletter. This has delivered excellent results, helping us to build a mailing list of qualified leads.

Is there something you can give away for free? Exclusive tips? A sample of your product? An industry report? Using Facebook to promote these freebies is a terrific way to get email addresses and more info from your audience.

Now you have the basis of your plan. The next stage is to plan and create content that meets the needs of your audience. This will be the focus of part 2 of this series.

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Is Your Target Market On Facebook? Find Out With Facebook Ads Manager [Tutorial]

Is Your Target Market On Facebook? Find Out With Facebook Ads Manager [Tutorial]

Not every business should be on Facebook. Sometimes it is obvious, B2B (business to business) companies that target medium to large clients don’t really have a place on Facebook, their time would be better spent on Linkedin, Twitter and perhaps Google+.

For other businesses it’s not always that clear. If you are a local business are there enough people in the local area that fit into your target market on Facebook? If you have a very specific niche does it appeal to Facebook users.

The Facebook Ads Manager tool can help you decide. You don’t have to create an ad but you can use their audience targeting to identify the size of your potential audience and decide whether you should be using Facebook to target them.

Here’s how:

 

With Facebook becoming more challenging for business you need to make sure it’s worth the effort. Using the method above can tell you if it is worthwhile investing your time and effort.

Let me know how you get on.

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Wordpress Tutorial: Embed HTML in Posts & Pages with 'HTML Snippet' - Cool Tool
photo credit: Liamngls via photopin cc

Adding embed code to a WordPress self hosted post can be hard work. It seems simple. You copy the code, click on ‘Text’ and paste in the code. It looks great, briefly. Problems start arising if you schedule your posts or edit them. Sometimes the embeds just disappear.

In this WordPress tutorial I’m going to show you how to use the HTML Snippets plugin. It allows you to easily add a snippet of code to your posts and pages. It’s particularly good if you need to add recurring code like the banners at the bottom of this blog post.

It’s also useful for adding any embed code to a blog for example:

  • Email sign up forms
  • Youtube video
  • Slideshare presentations
  • Sharing your own embed code with others

Here’s how it works

1. Install the plugin

Log in to your website and click ‘plugins’ on the left hand menu. Choose ‘add new’

Search for ‘Insert HTML Snippet’

Wordpress Tutorial: Embed HTML in Posts & Pages with 'HTML Snippet' - Cool Tool

Click ‘Install now’

2. Add your embed code or HTML

Once you have installed the plugin click the ‘XYZ Html’ menu on the bottom of your left hand sidebar.

Wordpress Tutorial: Embed HTML in Posts & Pages with 'HTML Snippet' - Cool Tool

Now you can add your code.

In the example I am adding a banner that will advertise the We Teach Social ebook.

Click ‘Add new HTML snippet

Wordpress Tutorial: Embed HTML in Posts & Pages with 'HTML Snippet' - Cool Tool

In ‘Tracking name’ give your code a title that you will recognise later on.

In the HTML code box paste in your embed code. If you want to create your own HTML code like I have but haven’t used HTML before check out W3 Schools.

Wordpress Tutorial: Embed HTML in Posts & Pages with 'HTML Snippet' - Cool Tool

**If you want to create a clickable banner like mine upload an image to ‘media’ and edit the code below:**

Once you have added your code click ‘Create’.

Your snippet will be displayed in the menu. You can edit, pause or delete the snippet from here.

Once you have added your code click 'Create'.

3. Add code to posts or pages

Now create a new post or page as usual.

Click on the blue ‘HTML’ symbol in the toolbar and choose your snippet from the drop down menu.

Once you have added your code click 'Create'.

This inserts ‘shortcode’ into your post. WordPress will recognise this and add your embed code at this point.

Save and publish your post as usual. Your embedded code will appear wherever you inserted the shortcode.

See my banner below and the pastebin embed above for examples.

I really like this plugin, I’ve been using it for a while and it’s saved me loads of time. It’s convenient for adding recurring code to posts, like the banner images.  As you can edit the snippets once you have created them it is also really easy to replace all the banners with something else if you want to promote something new.

The one downside is that it’s a bit clunky if you want to add code just once to one post. You could end up with a huge menu of snippets.

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The End Of Blog Commenting? Facebook Image Sizing Guide & More - The Social 7

The End Of Blog Commenting? Facebook Image Sizing Guide & More - The Social 7

In this weeks roundup; Copybloggers decision to close blog comments, Facebook image sizing guide for the new newsfeed and how to choose the right social networks for your business.

Why We’re Removing Comments on Copyblogger

You may remember I recently wrote about blog commenting. Comments can be a great way to meet other bloggers and to build a community around your blog. This week Copyblogger announced that they were removing the option to comment on their blog. It’s a move that has provoked a lot of conversation.

Here’s the post where they announced their decision and discussed why they are doing it.

Why the ROI of community doesn’t actually matter

As marketers we tend to get caught up in the term ROI (return on investment). Is what we are doing actually resulting in a positive effect on our business?

I really enjoyed this article from The Next Web that discusses the value of community and the power that having a community around your brand can have.

The Illustrated History of Twitter

Twitter turned 8 last week. That’s 8 years that we’ve been sending 140 character messages to the web. I like most people I know started tweeting in 2009 and now look what’s happened!

This short video tells a brief history of the network. You can also find your first tweet here.

Facebook is not failing marketers, some are just failing at social marketing

I’ve been reading a lot of angry articles recently about the fall in reach on our Facebook pages. Of course I understand the anger. Businesses have put a lot of time and effort in to their Facebook marketing and it’s disappointing to see reach drop.

One positive is that we have been forced to think a lot harder about our Facebook marketing. Now more than ever we need to ensure we are posting content that fits our audience. Facebook isn’t somewhere where people want to see a big image/ad from you it’s a place for communication. When we forget to communicate with our audience we fail.

This article from Jan Rezab is a refreshing read even if you don’t like what it says. The comment thread is an interesting read too.

One Document that Can Tell You If You’re on the Right Social Networks

One of the biggest downsides of social media marketing is that it takes time. One of the biggest mistakes we make is that we spread ourselves too thin. We don’t have to use all the social networks. Choosing the ones where you customers live online means you will be spending your time more wisely.

This post has some good basic info that will help you choose the right networks for your business.

9 Small Business Twitter Marketing Examples to Study

I’m often surprised how many small businesses have no interest in Twitter. For me it is still one of the most powerful networks. It gives you the opportunity to prospect for customers and meet influential people who will spread your message.

This article from Social Media Examiner looks at some small businesses who have excelled on Twitter.

Guide to Facebook News Feed image sizes

I’m sure you noticed, Facebook subtly changed the way that our newsfeeds look. It’s not hugely different but a few key things have changed, for one the way images display.

This new image sizing guide is really useful.

And from Spiderworking.com this week

Tell Your Business Story with Storywheel – Cool Tool

This weeks cool tool is kinda funky. It allows you to take your Instagram images, create a slideshow of them and add a narration over the top. It’s way cooler than it sounds. Find out more here.

How To Embed Tweets On A WordPress Blog [Tutorial]

Over the last few weeks I’ve been showing you various ways you can tell stories with your Tweets. In this last video tutorial I show you a shortcut to embedding tweets into your WordPress blog.

Putting Your Staff At The Centre Of Your Social Media Storytelling

In my final post of the month on Social Media Storytelling I focus on one of the most important aspects of your story, the protagonists. Here’s some examples of how businesses are featuring their staff and customers as part of their digital marketing.

That’s all from me. I’d love to hear your thoughts, particularly on the move from Copyblogger so do leave a comment below.

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