the problem with stumbleupon
Is traffic from StumbleUpon just vanity traffic? And if so what’s wrong with that?

StumbleUpon can be a great tool for driving traffic to your blog or website, the problem is it doesn’t stay long.

We talk about vanity stats a lot in social media marketing. You’ll find people all over the internet ready to rap your knuckles at the mere mention of the amount of followers or Likes you have. Yes, vanity stats are in most cases just that, we look at them and we feel good even though they offer no real value alone.

What’s the problem with StumbleUpon? Watch below To find out

I know all about vanity stats and I try and steer away from them but every now and then I’m dragged back in. This happened to me recently with StumbleUpon. I stopped posting links to my blog posts on social bookmarking site StumbleUpon years ago but somehow I fell off the wagon. As soon as I caught myself at it I stopped but it wasn’t until I looked at my Google analytics that I really remembered why.

If you haven’t used StumbleUpon as a visitor before I’d encourage you to do so. You’ll find lots of amazing content there. When you see something you like you may stop and browse for a moment but in most cases you stumble on to the next link, and the next, and the next. And that’s the problem.

Traffic arriving on my site from StumbleUpon was staying for 0.001 seconds. Long enough for them to glance at the page and click the stumble button. It was also bouncy, they arrived and left without a look at anywhere else on my site.

It’s easy to manufacture high statistics for your site with StumbleUpon but don’t get hooked on it. The real traffic is the traffic that builds loyalty and sells. It’s worth taking a bit of time to look at your Google analytics, look at not just which sites drive the most traffic but how long people stay on your site when they arrive. Is it long enough to read your content? Do they look at more than one page?

Looking at my own stats I notice that Facebook is not just the biggest referrer, but the average time spent on pages from people who visit from Facebook is far higher than any other network. It’s clear I should be spending more time on Facebook, nurturing the community there and less time on sites like StumbleUpon.

So I pledge to avoid StumbleUpon, no matter how tempting it is to submit my links. Will you too?

 

Master Social Media one day at a time with the We Teach Social Kindle book I co-authored.

“365

 

the problem with stumbleupon
StumbleUpon can drive lots of traffic to your blog or website. What could possibly be wrong with that?
blogging inspiration
How to find blogging inspiration

Do you struggle to find content ideas for your website? Do you sit with your fingers over the keyboard waiting for blogging inspiration?

“But what will I blog about?”

This is a question I’ve been asked many times by business owners embarking on blogging. It can be hard to come up with ideas and to keep that idea stream going. Where should we look for blogging inspiration?

Listen below and discover 10 techniques you can use to find blogging inspiration:



1. Read blogs

To write well you have to read and it’s no different for bloggers. Finding and reading blogs every week should be a big part of your strategy.

Here are a few places you can discover new blogs to read:

  1. Google – Search Google for blogs related to any topic. Just add the word ‘blog’ to your searches and you’ll find the top blogs relating to the topic you are searching.
  2. BlogSearchEngine.org – I’ve only just found this site but it’s a great resource. It’s powered by Google custom search. When I used it it didn’t just bring up blog results but also posts outlining the top blogs in my industry. If you do give this a try, let me know how it works for you.
  3. Google Alerts – Google alerts will send you daily emails relating to search terms you give it. When I started blogging about social media I set up alerts for ‘social media Ireland’, ‘Twitter’, ‘LinkedIn’ and ‘Facebook’. It helped me find great blogs to subscribe to and still throws up some interesting articles. Google alerts works best when you pair it with an RSS reader. More on how to do that here.

2. Keep an ideas book

You know you get THE BEST ideas in the middle of the night, when you are out or when you are in the shower. It’s important not to let these slip away. Keep an idea diary or book close by and jot down the ideas as they come to you.

I’ve been keeping my ‘little book of ideas’ ever since I interviewed Eamonn O’Brien for this podcast.

little book of ideas
My litle book of ideas

It doesn’t have to be a physical notebook, I also use Evernote and the voice recorder on my phone.

3. Time out

One of the biggest challenges for small business owners is time. If you are anything like me you have a jam packed schedule and a bursting to do list every day. However busy you are taking time out, real time out with no plan, no to-do list can really help the creative juices flow.

It’s no accident that we get the best ideas when we’re in the shower or in bed, that’s when our mind wanders. So schedule some blank space in your life where you can just relax and think about whatever comes your way. You’ll find that you have better ideas as a result.

4. Planning

Schedule planning time for your blog. It will always take longer to come up with ideas if you sit in front of the computer the day you want to publish and wait for inspiration. Instead, set a time once a week or once a month where you can really brainstorm ideas and fill in your content schedule.

5. Google

I mentioned Google earlier and Sandra talked about using Google autocomplete when I interviewed her in episode 23.

I’ve found this the simplest way to come up with ideas for my blog posts. Start typing your topic into the Google search bar and it will show you suggested searches.

Choose one of those suggestions and scroll to the bottom of the search results. You’ll find more inspiration here in the form of related searches.

Here’s a search I did for Wedding flowers. Any florist would find a wealth of ideas from these results.

google autocomplete
Use Google autocomplete for inspiration

 

google autocomplete
find ideas with Google related searches

6. Twitter

Us Twitter search to find out what questions people are asking about your industry or blog topics.

For example, I typed ‘anyone know blog ?’ into Twitter search and found a whole bunch of people looking for blogging help.

twitter search
Use Twitter to find out what people are talking about relating to your business.

7. Quora

Quora is a website full of questions. Users submit questions they want the answers to and others provide answers.

Here’s what I found when I searched the topic ‘blog’

quora
Find out what questions people have relating to your business with Quora

8. Ask questions

Use your social media channels to ask questions, find out what people are interested in, what annoys them, what challenges they face. I find that I get into at least two long conversations on Twitter a week using this technique and I use these as inspiration for Facebook Live and my blog posts.

9. Answer questions

What questions do your customers and social media audiences ask? Keep a note of queries from phone calls and emails and ask people on social media to share their questions with you.

I’ve found that posts I’ve written as a result of answering questions will get lots of traffic, if someone is asking me directly there are probably lots of people searching Google and social networks for the same answer.

10. BuzzSumo

You can use BuzzSumo to discover the top shared articles relating to any topic. If the results you get are a little broad you can narrow your search to results that include your topic in the headline.

buzzsumo search
Use BuzzSumo to find out what topics are popular.

This is a great way to find out what areas of your business are popular online.

Challenge

It’s been a couple of weeks since I’ve given you a challenge.

This week I want you to try the techniques above a come up with 20 content ideas for your blog.

Don’t stop at the idea either, come up with headlines and rough outlines before slotting them into your content schedule.

A massive thank you to everyone who has left comments or reviews on my Podcast. If you enjoy this podcast please leave me a review on iTunes or Stitcher or let me know about your blog in the comments below.

 

Improve your blog. Follow my weekly blogging challenges as I try to create a better blog. Subscribe on iTunes or Subscribe on Stitcher

“Improve

blogging inspiration
Use these 10 techniques to inspire your blog posts.
what not to share on Facebook for business
6 Things to avoid sharing on Facebook.

Facebook is a fun place for us to connect to friends, get into conversations and share our world view. Within the limits of legality, you should post whatever you want on your personal Facebook account. I love scrolling through my feed and being a part of my very eclectic group of friends lives.

When it comes to using Facebook for business it’s different. You have to be more strategic and there are some things you should never post.

Find out 6 things you should not post on your Facebook business page below

1. Don’t be sexist (or racist, or homophobic) Just be nice

It seems obvious but I’ve lost count of the number of pages I’ve had to unfollow due to sexist memes and even racist content. Not only are you alienating a large portion of your audience but you are showing a really nasty side of your brand.

Don't be sexist
Really… people do actually do this

2. Don’t overshare – that’s for your personal account

People may be empathetic when you share your woes but think about how oversharing can affect the perception of your business. Whether you’re sharing every detail of your family life or sharing the struggles you are facing always think twice before hitting the publish button. Some insight into you as a person is good, too much can be a turn-off.

Don't overshare
People will loose empathy after a while – keep it for your personal page

3. Don’t drink and post

It may seem like a brilliant idea at the time but you’ll regret it later. There’s more of this happening on Twitter than Facebook but it still happens.

don't drink and post
I’m sure this is rare…

4. Avoid politics

Politics always divides people. Think long and hard before you align yourself with a specific campaign, it may gain you some customers but it will lose you others.

avoid politics
This will generally upset half of your audience and unless you are willing to loose them keep the politics for your personal account.

5. Avoid religion

Unless you are sure that all your customers and potential customers share the same beliefs keep religion out of it. Like politics, you’ll find yourself alienating a large portion of your audience.

avoid religion
Unless you know everyone is the same as you, keep it out of your business.

6. Don’t flounce off

If you are having a bad business day you might feel like downing tools. That’s fine but don’t tell Facebook. Announcing your departure and blaming others will always draw a lot of interest but it will also scare off potential customers.

We’ve seen this happen quite publicly with MMA fighter Conor McGregor.

don't flounce
Don’t be like Conor. You’ll loose customers and gain gawkers every time.

When you’re having a bad day, step away from the computer!

Of course, there are always exceptions to the rule and this is meant as a slightly humours post but if you do choose to post one of these things be sure that it’s right for your audience.

 

Master Social Media one day at a time with the We Teach Social Kindle book I co-authored.

“365

what not to post to Facebook for business
There’s always an exception to the rule but here are 6 things you should really avoid posting to your Facebook business page.
seo for blogs
search engine optimisation for Bloggers, are you doing it right?

I get asked about SEO for blogs all the time. My knowledge of search engine optimisation is limited so a lot of the time I have to shrug and tell them that SEO is not my speciality. As regular listeners to the Blogcentric podcast will know, search engine optimisation is a priority this year.

I managed to persuade an SEO specialist to join me on the show this week, Sandra Hennessy from BeDynamic. She gives me the answers to some of the questions I get asked most frequently as well as sharing a few tips of her own.

Listen to her SEO for Blogging tips below:



Sandra is a big advocate of writing valuable content for your users first and then looking at optimisation.  Small business bloggers can be good at the content but not so great at the technical side.

Examples of things we tend to overlook

  • Speed of our websites. You can check this on ‘Page Speed Insights’. Sandra says we should aim for 85/100 it should be attainable with a bit of work.
  • Keep an eye on your server response times – you can find this in Google analytics
  • Resize images before uploading them as these can effect your site speed.

Duplicate Content

Duplicate content is bad and it occurs more frequently than we may think. Sandra sites an example of a site that had the category in the page URL. When they added posts to two categories that’s two different links to the same content. This can easily happen on WordPress sites too, if Google indexes you category page and individual post it can look like duplicate content.

But why does that matter?

The problem with duplicate content is that you have two versions of your article with two URL’s. This means you are splitting the ranking of the page between the two versions.

Should you republish content on LinkedIn and Medium?

This is a question I’m asked all the time. Sandra gives this a big no. This is content duplication and you’ll have the same issues we’ve mentioned above. Of course lots of people do it but it’s not a practice Sandra endorses.

‘Ideally you create unique content where possible as you’ll get far more traction’

Instead she recommends looking at the networks you are posting to. Can you take the same topic and write about it from a different aspect that will suit the LinkedIn, Medium or Facebook audience better?

When will Google penalise us for not having a ‘no follow’ link?

Last week a lot of bloggers got hit with a penalty for not including ‘no follow’ links in product reviews, even if they weren’t paid for the review.

This is something all bloggers need to be aware of, I know I’ve reviewed many social media tools over the years, I didn’t get paid but I’m going to have to re-visit those posts and change the links to ‘no follow’.

You will have to go through your content and add no-follow links to those older posts to be safe.

Here’s a video that shows you how to add ‘no-follow’ links on WordPress

How to find keywords or key phrases to optimise your post for

Google Keyword planner – Get an idea of what ‘search strings’ people are typing into Google

Sandra’s advice it to think about search strings rather than words. Ask yourself what people will type in, is it a question?
Google Search Console (previously webmaster tools) – Register and verify your site with this and it will give you ‘search data’. This shows you what keywords and search strings are bringing traffic to your site from Google.
Google Autocomplete – Suggestions that Google offers when you start searching for a topic. This is based on what is popular. You can cross-reference this with data from Keyword planner.

Google auto suggest
Google auto suggest can help you find keyword strings to optimise for.

Sandra’s top tips:

Make sure you resize your images before you upload them as large images can slow down your site.
Make sure you have compression enabled (you’ll need to talk to your web person about this).
Look at the new Accelerated Mobile Pages (AMP) from Google – Like Instant articles from Facebook. Optimised pages for Google that will work within the architecture of Google.
Get ‘Structured data’ on your site – you can mark up your articles for this in ’Search Console’. This is the rich web listings you see on Google. Visit Schema or Googles page about structured data for more information on this.

Workshops

Find out more about the workshops Sandra is running including the SEO Bootcamp and my Snapchat/Instagram course here.


If you’re enjoying listening to my podcast you’ll make me very happy if you leave me a review on iTunes or Stitcher. It means I’ll get more exposure in the store and more people will join us on our blogging journey. I might even give you a shout out on the show!

You can also leave any comments or suggestions on my blog. I love hearing from you.

If you want more of this kinda thing tune into my Facebook Live every Friday on my Facebook page spiderworking.com

 

Improve your blog. Follow my weekly blogging challenges as I try to create a better blog. Subscribe on iTunes or Subscribe on Stitcher

“Improve

 

seo for blogs
Top tips for improving the seo on your blog.

 

2 mobile apps for better content creation
2 mobile apps for better content creation

You’re convinced, social media is going to be great for your business. You have a content schedule and you are ready to start posting better visual content on your social media channels but there’s one big barrier. Time.

However much you tweak your schedule you never seem to have enough time to sit in front of your computer and create.

Today’s 1 minute moment is a minute with a difference. I demonstrate two tools that can help you create visual content quickly from your mobile phone.

Watch the video below and see these visual content creation tools in action:

Both tools work for both Android and iPhone. Here are where you’ll find them:

Do you have any favourite visual content creation tools on your phone? Which ones couldn’t you live without? I’d love to hear your recommendations.

 

Master Social Media one day at a time with the We Teach Social Kindle book I co-authored.

“365

better visual content creation
2 essential tools for creating better visual content
wordpress-plugins-small-business-blog
10 WordPress plugins I couldn’t live without.

Have you ever wondered what WordPress plugins can help you promote your business? Have you wondered if WordPress.org is the right choice of blogging platform for you?

In this episode of the Blogcentric podcast I’ll look at 10 plugins that can help you build and sell from your small business blog.



1. Akismet

As soon as you install WordPress you’ll start getting spam comments. I’ve no idea why this happens but it’s a common occurrence. The solution is Akismet. It blocks spam comments before they reach you.

Once you’ve installed the plugin you’ll need to get an ‘API Key’. This isn’t as complicated as you might imagine and Akismet walks you through the process. Seriously, don’t even try setting up a site without it.

2. Sumome

There are lots of social share button bars available but I’m really loving Sumome. If you are reading this on my blog you’ll see the share bar at the top or side of this post.

Why did I choose this one?

  1. It looks good and works well on mobile.
  2. Stats – you can see how many shares you’ve had over the last 7 days and to which networks. You can also see which pages got the most shares (this is always fascinating to me – it’s never what you expect)

    sumome statistics
    View weekly stats on how many shares and on which networks.
  3. Layout – there are lots of options to choose from for where the sharing bar appears. You can also tell it not to show the share bar on certain posts and pages

3. New Share Counts

I’m cheating here. This isn’t a plugin but it does fix one very annoying problem. You may remember a while ago I had a bit of a rant about Twitter taking away share counts. Bloggers all over the world sighed as their Twitter share counts just stopped appearing overnight.

New Share Counts works in conjunction with Sumome (and some other plugins) and restores your Twitter share count number. It’s not 100% accurate as it can only collate tweets from 7 days before you install the code and onwards but it’s a big relief to see them back on sites.

To add New Share Counts to your site you’ll need to visit the website, enter your website link and connect up to Twitter. You’ll then get a bit of code you’ll need to add to your site.

4. Mailchimp For WordPress

If you use Mailchimp for your email marketing this plugin is a must.

Using this plugin you can create forms that visitors will complete before they get access to an ebook or other resource. Once they fill in the form they are directed to the download on your site.

If you want to see this in action here’s the one I created for the Customer Persona Worksheet download recently.

The basic package is free but this only allows you to create one form. The premium package is available for a one off payment of $57 and is ideal if you need to create multiple forms.

5. XYZ Insert HTML Snippet

Scroll down to the bottom of this post. You see the banner? If I was to add that by hand each time I blogged it would take time. If I wanted to change it to a new offer I’d have to go to each individual post to edit.

Insert HTML Snippet makes the process much easier. Instead of adding the call to action banner to an individual post I add the HTML code to the XYZ HTML editor and save.

Now I can add it to any post from the post composition window. Find out more about how it works here.

6. Leadin

I first heard about Leadin at the INBOUND conference last year but I had no idea how cool it was going to be. When people come to your website and fill in a form, whether it’s a contact form or a mailing list sign up Leadin collects data on them.

Leadin will tell you:

  • How often they have visited your site before
  • The number of pages they have looked at
  • If their email is connected to any social accounts it will show you these
  • If their email is connected to a business it will show you public information about that company

Leadin also has pop up windows and slide up sign up forms (like you see on this site) that will help encourage more subscribers. You don’t have to use these tools though as it integrates with most existing plugins as well as Mailchimp.

7. Co-schedule

Co-schedule is a plugin I’ve written about before. It lets you build a content schedule for your blog. It’s amazing how much better and how much more consistent your blog will become when you start planning ahead with co-schedule.

Co-schedule displays your schedule as a calendar. It’s a great way to plan your posts in advance and I’ve found once I have them scheduled in I’m much better at getting ahead of schedule.

You can also schedule your blog shares for social media from Co-schedule. It adds a section to your blog post editing window that allows you to schedule tweets, Facebook posts, LinkedIn posts and even Google+ posts into the future.

The basic Co-schedule package is $15 per month.

8. Yoast

As you know if you are a regular listener or reader, I am taking search engine optimisation seriously this year. I’ve used Yoast for years now but it’s only recently I’ve been taking it seriously.

Yoast has loads of functions but it’s really the blog post optimisation that I use and need. When you write a post there is section in the editor that lets you tell Yoast what search term you want that post to appear for. Once you enter this you’ll get a report on how well you have optimised and how you can improve your post for SEO.

9. Click To Tweet

It’s great to have your social sharing bar on your site but you can offer site visitors more opportunities to share using Click To Tweet. This plugin lets you add big ‘Click to tweet’ sections to your posts (see below). When a visitor clicks them it constructs a tweet for them from the highlighted text.

Not only can this mean more shares and more interesting shares but it also helps quotes from your post stand out. Find out more about how it works here.

10. Instant Articles for WP

As I write this Facebook have just made instant articles available to all. What are instant articles?

When you are on a mobile device and click a link on Facebook it can take some time to load, this can mean that people don’t hang around and wait and abandon your website before it loads.

Instant articles solve this problem. They are versions of your blog posts that is stored within Facebook, because users don’t leave Facebook to read they load really quickly. This means you are more likely to retain readers.

However there is a downside. Because your posts are stored on Facebook readers aren’t visiting your site. All that work you put in to create a high converting website are wasted. Of course you can still include call to actions in your text but it won’t be as powerful as a website visit.

For that reason it’s probably a good idea to share some posts in their original form and others as Instant Articles.

The WordPress plugin helps convert your articles to the correct format for Instant Articles. I’ve just installed it and am still playing with it but I know it’s going to be crucial for anyone who has an audience on Facebook in the future.

Bonus – Thrive Content Builder

Because one of the above wasn’t technically a plugin I’m adding a bonus plugin. It’s one I couldn’t neglect because I’ve found it so useful on the We Teach Social site.

Landing pages can make a huge difference to the number of conversions you get from your website. They are web pages that take all the distractions away from visitors and just focus on what you are selling or offering. Here’s one we created for my recent Facebook course for We Teach Social.

landing page
Landing pages are designed to cut out distractions and focus on one goal.

So if you have a specific product, service or event you are promoting you should look at Thrive Content Builder.

There are lots of landing page tools out there. Some are very sophisticated and have a lot of features, Thrive Content Builder is more basic but it’s price reflects this.

There is a one off cost for this tool of $67 and it’s well worth the investment if you want to sell from your website.

One last one. If you are worried about plugins slowing down your site here’s a plugin that will tell you which ones might be the culprits. (I haven’t tried this plugin yet).

Your Turn

What plugins do you use? Are there any you couldn’t live without? I’d love to hear your suggestions and recommendations.

 

Improve your blog. Follow my weekly blogging challenges as I try to create a better blog. Subscribe on iTunes or Subscribe on Stitcher

“Improve

wordpress plugins for small business
My Favourite WordPress Plugins for Getting More Shares and Customers

 

How to add a map to your Facebook business page
Adding a map to your Facebook business page can be a long process but it’s worth it.

I was working with a group of tourist businesses in Co. Clare last year and we spent way too much time getting adding a map to their Facebook business pages. Every time we’d add an address based in Co. Clare, Facebook would locate it in a town called ‘Claremorris’ two counties away. We got all their maps working eventually but it took a lot of time and effort.

Adding a map to your Facebook business page has always been a challenge for businesses in Ireland and I’m sure it’s not unique to us. Facebook refuses to recognise some small towns, some spellings and we didn’t have postcodes until recently so pinning our exact location has always been tough.

Having an accurate map on your Facebook business page is becoming essential. Particularly if you are a bricks and mortar business that customers visit.

If you have your map working:

  1. People can get directions to your location from your Facebook page
  2. You come up in local searches when people look for businesses like yours

    Facebook local search
    If you get a map on your Facebook business page you will appear in local search results.
  3. People can check in to your premises. When they do this some of their friends will see this in their Facebook newsfeed.

Luckily it’s become much easier to get your Facebook map working, even in Ireland.

Watch my video and find out how to get your map working on your Facebook business page:

This may seem like a long and slow process but it’s well worth the effort to appear in search results and spread the word about your business with check-ins.

If you are still having problems with your map I’d love to hear about them, particularly if you are based in Ireland. Have you found any odd spellings of your town name? Is your town missing completely? Let me know.

 

Master Social Media one day at a time with the We Teach Social Kindle book I co-authored.

“365

How to add a map to your Facebook business page
Adding a map to your Facebook business page can be a long process but it’s worth it. Here’s how to do it.
blogger-event-thumb
Is Your Blogger Event Designed To Succeed? 5 Tips

When I saw the post pop up on the Irish Bloggers Facebook group I was excited. I never get invited to blogger events.

This blog isn’t really suitable for most launches or events, although I review cool tools now and then I never do this for cash and I don’t accept sponsored posts. So it’s rare that I get invited to an event, particularly one that isn’t business related.

Because fo this, the invite to ‘GoQuest‘ as a member of the group was a new thing for me. I had a great night out and got to meet lots of other bloggers. On the way home I discussed the value of blogger events with my companion, Kate from Pet Sitters Ireland.

Blogger events can be a fantastic way to spread the word about your business. Invite bloggers to an exclusive evening, give them a special experience and they’ll be keen to share their experiences with their readers.

Watch my five tips for better blogger events below:

Here are five tips we came up with for getting the most from your event and keeping the bloggers happy.

1. Feed us

Hungry people are grumpy people! If you are running an event make sure there is plenty of food and refreshments on offer. Always make sure you know your attendees dietary requirement in advance. As a vegetarian, there’s nothing worse than turning up at a venue and realising they don’t cater for weird eaters like you. I always tell venues in advance about my meal requirements but you’d be surprised by how many pay it no heed.

GoQuest was great, we’d been promised finger food but instead there was a tray of tasty rolls to keep us satisfied. Much better than finger food. Lots of veggie options in there too.

2. Let us know what to wear

The event last week was organised by Darragh Doyle. I’m always worried before I go to events with other bloggers, knowing I’ll be surrounded by beauty and fashion bloggers as my fashion sense is not well tuned. Luckily a comprehensive email from Darragh beforehand informed me that I should wear comfortable clothing. This was essential. If we’d turned up in heels or short skirts we wouldn’t have been able to participate.

3. Manage expectations

Don’t tell your atendees everything that is going to happen in advance. Save some surprises for when they arrive.  You’ll get far more value if you under promise and over deliver. I deliberately didn’t look too hard at what was going to happen at the event. This allowed me to build our own experience of the event rather than trying to judge the event against expectations.

4. Let us know what we can do

I was a little unsure if I was allowed to bring my camera into the experience. In the end, I left it in the locker. I did take photos on my phone but I still wasn’t sure if this was allowed. I’d have felt more comfortable and taken more photos and snaps inside if I’d know it was OK to do so.

5. Give us something to take away

We were told a lot of stuff on the night, we were told the Twitter handle, the hashtag and some interesting stuff about the top scores ever amongst other things.

I have a memory like a sieve so I instantly forgot everything, I’d recommend giving out an information sheet with your key info on it.

It’s also good to give something to attendees that they can take away and photograph, this could be a goody bag or a branded product. Of course, a goody bag will bring you more value as we love to take photos and videos showing what we got but it’s essential that there is something visual in the hand of each blogger when they leave that reminds them of who you are and encourages post-event sharing.

As I used Snapchat to share the story of my night out my images disappeared, if I’d had something to bring home I could have shared more on more permanent social networks.

I will have lots of good memories from the night at GoQuest, it’s a great place and would make a great venue for a team building event or an icebreaker for new acquaintances.

Your Turn

Do you have any other tips for companies running blogger events? Let me know below in the comments.

 

Master Social Media one day at a time with the We Teach Social Kindle book I co-authored.

“365

blogger event
How To Keep Bloggers Happy And Get Them Sharing 5 Keys To A Successful Blogger Event
build customer loyalty
How To Use Content To Build Customer Loyalty Online

Are you building customer loyalty with your blog? Does that sound like a big ask? I interviewed Christopher Brennan from Phorest Salon Software who is doing just that.

When Chris started working for Phorest Salon Software he was faking it. He didn’t know what shellac was and when he tried to share tips on manicures their customers, salon owners, mocked him.

He quickly learned that he wasn’t the expert in the services salons provided but he could use his marketing expertise to help them be successful.

Chris gives resources away for free, he doesn’t hide his freebies behind a lead gen form yet the blog still brings the company lots of leads. He calls it ‘by the way’ marketing.

Listen Below To Find Out How Chris Is Building Customer Loyalty On The Phorest Blog



By The Way Marketing

Chris wants to show people how to do stuff. This is how he creates content that is vital to the reader. This gives the Phorest blog a purpose and turns it into a lead generation tool.

“I’m going to give you quality amazing content you can’t live without but ‘By the way’ we sell software too so give us a call.”

Although they give all their tips, images and marketing templates away for free the Phorest blog does have a lead generation form at the end of each post encouraging prospects to sign up for a free demo.

Chris asks a question or gives readers a task at the end of the post to see if they read to the end of the post. Sometimes he’ll ask people to message him on Facebook and they do.

Although the current lead gen system is working, Chris feels you have to keep changing it up. People will stop seeing something when they become familiar with it. Change your calls to action, adjust your email templates to keep attention and responses from your customers.

Because the totally free content has worked so well Chris is looking at launching a new product. Premium content that will be sold to Salons on a usb key that salons will b able to purchase.

“Part of content marketing is inventing new ideas. You need to always be thinking of new ideas because readers will get bored if you stay still too long.”

Chis also runs the ‘Storybreakers’ podcast based on the same concept. I asked in Phorest might start podcasting soon and yes, it’s on the agenda. As Chris says, different audiences like different content. Some people will prefer video or audio content.

Biggest Blogging Challenges

I asked Chris what his biggest blogging challenge was. He sited past employment and working for people who didn’t understand what audiences want. Companies would change his work into sales posts. Luckily he’s found a good home at Phorest.

Tips

  • Listen to your customers, find out what they want.
  • Understand their problems and find out how you can help. Make life easier for them
  • Connect with people on a personal level. Follow their Facebook pages, comment and react to their stuff. Acknowledge their achievements
  • Look at the language you use. For some the term ‘Webinar’ would be a turn off. Chris has rebranded his webinars as ‘Masterclasses’ from the ‘Phorest Academy’.
  • Make sure all your posts are good quality, if you don’t have time to create quality content wait until it’s ready.
  • Be brave, try new things. You’ll get better.

This week’s blogging challenge is to:

Write a blog post, make a video or record a podcast that is 100% useful to your target market. Maybe you want to follow Chris’s example and give away some stuff for free, maybe you want to record a tutorial or perhaps you want to pass on some wisdom.

I’d love to see what you come up with so if you do create something leave me a link below or tweet me @spiderworking.

If you enjoy this podcast you can help me spread the word by giving me a review on iTunes or Stitcher. It’ll make me really happy and making me happy might make you happy too!

Dont’ forget my weekly Facebook Live show, every Friday on the spiderworking.com Facebook page at 4pm. I discuss marketing ideas and social media news.

Finally you’ll find me on snapchat talking about social media, small business stuff and having a bit of fun. I’m Spiderworking there too.

 

Improve your blog. Follow my weekly blogging challenges as I try to create a better blog. Subscribe on iTunes or Subscribe on Stitcher

“Improve

build customer loyalty with blogging
How To Build Customer Loyalty With ‘By The Way’ Marketing – Blogcentric #21
How to like pages from your facebook page
Facebook business page changes – what you need to know

It can be tough using Facebook for business. Every time you think you know what you are doing Facebook change something. Whether it’s a change in the newsfeed algorithm or a layout change they really know how to keep you on your toes.

Last week Facebook changed the way you access your Facebook business page. You can no longer ‘Use Facebook As’ function. Facebookers were understandably confused and many came to me looking for a solution. This post is my answer.

In this post I will show you:

1. Where to find your business page Facebook feed
2. How to Like other business pages from your Facebook page
3. How to comment and like posts as your page
4. Liking and commenting on mobile
5. What is Business Manager and how do you know if you’ve got it?

Watch the video below for a walk around the latest Facebook business page changes

1. Where to find your business page Facebook feed

Facebook have moved this to a link in your pages sidebar.
Access your page and click on ‘See Pages Feed’ on the left-hand side of the page to access posts from all the pages you like as your business.

like as business page
Click ‘See Pages Feed’ to access posts from the pages you have liked as your business.

2. How to Like other business pages from your Facebook page

There are two ways of doing this. The first is from the page feed (see above):

  • Click ‘Like other pages’ at the top of the screen. A search bar will appear

    like as business page
    Click ‘Like other pages’ to reveal the search bar.
  • Start typing the name of the page you want to like and select it from the drop-down menu
  • Click ‘Save’
like as a business
Search for the page you want to Like

The second method is accessible whenever you visit a page on Facebook:

  • Click the three dots on the far right-hand side of the pages cover photo
  • Select ‘Like as your page’ from the drop-down menu
  • Choose the page you want to Like from
like as facebook business page
Click the three dots to ‘like as your page’

3. How to comment and like posts as your page

Once again there are two ways of doing this:

If you see a post in your business page newsfeed (see 1 above). When you Like or Comment from here it automatically appears as being from your Facebook page.

If you see a post in your regular Facebook feed you will need to select your page. Here’s how:

  • Underneath the post you want to interact with on the right-hand side you’ll see a thumbnail image of yourself. Click this
  • Select your page from the drop-down menu
  • Now when you comment or like it will appear as from your page
like or comment as your business page
Click the thumbnail of yourself to like or comment as your page

4. Liking and commenting on mobile

So far everything I have shown you works on the web. But what if you are using a mobile phone? How does that work?
The bad news is, you aren’t able to do any of the above from either the regular Facebook app or the Pages Manager app on your mobile device. Instead, you’ll need to access Facebook via your mobile browser (Safari, Chrome etc). When you do this you should be able to access the features I’ve described above in the same manner

5. What is Business Manager and how do you know if you’ve got it?

Last year Facebook forced a new tool ‘Business Manager’ on many users. If you were using a fake profile to manage your account Facebook may well have migrated your page to a Business Manager account.

Business Manager is a tool that allows you to separate your main Facebook profile from your business activities. Although your Business Manager account is still linked or logging in when you are on the site you won’t be distracted by posts from friends or personal notifications.

How do you know if you have Business Manager?

If Facebook switched you over you will notice that you have a grey toolbar at the top of the screen rather than a blue one.

If you would like to set up a Business Manager account or find out more about how it find out more about how it works find out more on Facebook find out more on Facebook.

As you can see above all the features for Facebook pages are still there but they are trickier to access. If you are a heavy Facebook for business owner it may be worth making the switch to Business Manager.

Let me know if you have any further problems or get stuck.

Master Social Media one day at a time with the We Teach Social Kindle book I co-authored.

“365

like facebook pages as your page
How to like Facebook pages as your business and find the business newsfeed. The latest Facebook page updates 2016