How To Achieve The Business And Blogging Goals You Set
How To Achieve The Business And Blogging Goals You Set

Do you have moments of doubt about your blogging? Do you wonder where it’s all going? Is it bringing your customers? Setting business blogging goals can keep you focused and motivated and help you plan for success.

When I sat down to write this podcast I wasn’t sure if you’d enjoy it. Do you need another person telling you about goal setting?

I’ve had the concept of goal setting drummed into me by lecturers, mentors, bloggers and marketers ever since I started my business.

“Have goals or you won’t succeed” they’d tell me. “If you set goals you’ll achieve them”, “If you don’t have goals you won’t’ know when you are successful.”

All of these things are true, in part but it’s not as simple as they made it sound.

It’s only in the last year I’ve started to nail goal setting and objectives but I wasn’t unsuccessful without decent goals. I managed to run my business quite comfortably with airy fairy or unobtainable goals.

So what’s the difference? Why am I now telling you why it’s a good idea?

Listen below to find out how I’m setting business blogging goals

Why set business blogging goals?

Sometimes being a business owner is like being on a rollercoaster. There are times when everything seems to be going just fine and others when you feel like you are wasting your time.

Goals help you get through the tough times and make the good times even better.

Del Boy Trotter in British sitcom ‘Only Fools And Horses’ was famous for his catchphrase

“This time next year we’ll be millionaires.”

Although it briefly came true it wasn’t by design. It was pure luck.

Del’s goal isn’t an unusual one for small business owners. I personally have never aspired to being a millionaire but I have had some pretty badly thought out aspirations in the past.

Del Boy was a wheeler-dealer, he didn’t have a plan, he had a dream. It’s a good starting point but it’s not going to happen without a decent plan.

I’ve always been good at aspirations. “I want to sell this many *whatever I’m selling today*'” Someone told me if I said it out loud it would happen… but it didn’t always.

But that doesn’t make aspirations a bad thing.

What are your aspirations

Take a moment, sit back and think about what you really want from your business? Why did you start it? What were your aspirations?

I started my own business because:

1. I didn’t enjoy working for other people
2. I wanted more time off
3. I wanted to be challenged

So my aspiration was to generate enough income to satisfy my basic needs plus have some left over for holidays all whilst keeping my wandering mind happy.

What’s important to you? How do you define the success or otherwise of your business? Where do you want to be in five years? What do you see yourself doing?

Another mistake we often make with our goal setting is to think primarily about money. Of course money is important, we need to make money in order to succeed but a better goal is thinking about what that money would mean to you? What would your life look like as a result of having that cash? Would it put you out of debt and give you freedom? Would it buy you that dream holiday? Will it let you go for a meal out or a night on the town?

Blogging objectives

Now you know your overall business objective it’s time to look at how you can apply that to your blog. How can your blog help you achieve that goal?

The objective of my blog is for it to establish me as a digital marketing professional. I want people to hire me because I have an entertaining, knowledgeable and creative personality which will motivate small businesses to learn and implement content marketing strategies. I want people to hire me so I can keep my business going.

That’s pretty aspirational I need to break it down into smaller goals and then measure my success along the way.


Those smaller goals need to be SMART. I’m sure you’ve heard about SMART goals before.

SMART is an acronym

Set SMART goals

Let’s look at one of my more specific goals, apply the SMART principle to it and then break it down into a plan.

One of my goals is to get more speaking engagements.

The SMART version of that goal is:

My goal is to get 12 paid speaking gigs one of which should be outside Ireland in the 12 months of 2017.

Now I have a SMART goal I need to create a plan that will help me achieve it.

  • I need to define the audiences that will learn from me. Which events should I be speaking at?
  • I need to re-design my website to include information about hiring me to speak
  • I need to create a ‘book me to speak’ page on my site that is optimised well for search engine results
  • I need to rewrite my LinkedIn profile with a focus on speaking
  • I need to get testimonials from people who have hired me to speak in the past
  • I need to connect with conference and event organisers in Ireland and around the world and build relationships with them
  • I need to create content that will appeal to this new audience and reassure them I am the right choice for their conference of event

Now I know what I need to do I need to put a timescale on those tasks and look at the types of content I need to create in order to achieve those goals.

Creating blog content to achieve goals

For example, at the moment I don’t use LinkedIn as a publishing tool but if I want to connect with conference and event organisers I need to use both LinkedIn and LinkedIn publishing, that’s at least 1 blog post a month (for LinkedIn) I need to write.

The topic for that LinkedIn blog post?

I need to build my brand so people know about me so what sort of content will fit that goal?

I need to build trust. What content will help me achieve that?

I need conference and event managers to know I’ll entertain their audiences. Who is their audience and what posts can I write that will appeal to them?

I need to take these content ideas and slot them into my content schedule.

It’s easy to lose sight of your objective once you start working. To make sure it’s always clear in your mind write it down and have it in a prominent place in your workspace.

Breaking it down further

But the big goal can be intimidating. You need to break it down further into weekly and daily chunks.

As you know I’m writing a book at the moment. I’d been struggling all year but I’m on track again now. The secret was breaking the mammoth task of writing 70 – 90 thousand words into chunks. It wasn’t knowing I needed to write 1000 words a day, it was adding a system to my week that allowed me to produce 600 words and prioritising it in my schedule.

Each goal that leads to your business objective needs to be broken into chunks and scheduled, religiously into your week. Do that and you’re more likely to hit your targets.

Blogging challenge

This week’s challenge, if you are willing to accept it is to write down your business objective

Break it down into SMART goals and set a task list for each goal.

A proposition for you

Before you go I’ve a proposition for you. The one-year anniversary of Blogcentric is speeding towards us and I’d love to feature some of you. If you have made changes to your blog as a result of listening I want to hear your stories and record a short slot for the anniversary edition. So get in touch, email me with your stories and we’ll set something up.


Join the free community for Small Business Bloggers On Facebook, meet other bloggers, share and learn.



How To Achieve The Business And Blogging Goals You Set
How To Achieve The Business And Blogging Goals You Set
twitter update
Why did Twitter give us more room to tweet?

The 19th of September 2016 was a big day for Twitter and Twitter users. They finally activated the Twitter update they’d promised us earlier in the year. From that date they released the 23 characters they had been stealing from us every-time we attached an image, a video, a GIF, a poll or quoted a Tweet.

Earlier this year there were rumours of Twitter extending their character limit to 10,000. You may remember I wasn’t a fan.  This latest update is one I can live with, I’m still limited, I still have to be creative but I no longer have to sacrifice words just because I want to share an image.

Find out what I think about the latest Twitter update below

What will you do with your extra characters?

23 is a very small number but it will allow us to finish sentences better. It will let us add full words and edit less. We could add more hashtags and emojis and be more expressive. What it might do is encourage us to use more images, videos and rich media in our Tweets and that could be good for both Twitter and us.

Why are Twitter making this update?

I have a theory. If you’ve used Twitter ads you’ll know that they strongly recommend using media with every tweet you promote. Tweets with media always do better in ads, the engagement rate is high in comparison with naked, text tweets.

We know Twitter has a problem with engagement. They introduced the heart button to tackle it and reported success, but was it enough? It’s easy to click the heart button but we’ll spend longer looking at an image or video right?

I don’t have the stats but my hunch that by giving us these extra 23 characters they are hoping we’ll attach more rich content to our Tweets, we’ll stop sending people offline to our links and start mixing it up.

If that’s what they want I’m willing to give it a shot are you?


Join the free community for Small Business Bloggers On Facebook, meet other bloggers, share and learn.



Why did Twitter give us more room to tweet?
Why did Twitter give us more room to tweet?



Are You Forgetting Your Call To Action?
Are You Forgetting Your Call To Action?

Do people who visit your blog know about what you do? Are you doing enough to capture leads and get sales? Do you add CTA (Calls To Action) to your posts?

I know it’s something lots of business bloggers, including me do forget about. No one told me when I started blogging that I had to do something to try and get visitors to buy or at least capture them now so I can sell later.

CTA’s are how we capture our reader’s attention and persuade them to take another step forward towards buying. They are the magic that can make all our blogging efforts worthwhile.

Listen below to find out how to use CTA’s effectively on your blog

What is a CTA?

Most people hear the term call to action and read it as a call to buy. ‘Now you’ve read this post why not buy our stuff’. But we don’t always have to be this direct.

Not everyone who stumbles on a blog post on our site is ready to buy, today. We need to have a call to action for every kind of buyer.

I remember having a conversation with an author a number of years ago. They had identified the perfect keyword to sell their book and had dedicated a page on their website for it. It was optimised and drove traffic but no one was buying. Why?

The keyword was a question. People who arrived on the page were looking for the answer but instead, they got an advert for the book she was selling.

These visitors weren’t far enough into the buying process, they weren’t ready to buy. Instead of a sales page she should have been using the opportunity to write a detailed blog post with a CTA inviting them to read more, sign up for email updates or download the first chapter of her book.

Although not every piece of content we write should be pushing a direct sale we do need to create content that will push the right people towards the next phase of the buying journey.

A tourist thinking about visiting Ireland may well see your blog post on places to visit and sign up to your mailing list for more tourism advice, it’s only later they’ll choose to come and stay at your boutique campsite, B&B or hotel.

Types of CTA

Contact Info

The most important CTA on your website should be your contact info. It should be visible on every page, I recommend adding it to the header of your site if you have one. This means that everyone who visits knows exactly how to get in touch.

But that’s the very least you need to have on your website and blog. Each post should have a CTA.


Graphic banners. Include one at the bottom of your post and you’ll encourage people to take action. I use these and have been impressed by the results they create.

Banners don’t have to be at the bottom of your posts either, you can interrupt your posts with a banner. I notice AgoraPulse, who I write for do this. At the very least this ensures people know where they are, it’s good brand awareness.

AgoraPulse embed call to action banners mid-way in posts
AgoraPulse embed call to action banners mid-way in posts


Text based CTA

The problem with graphic CTA’s is a condition called ‘Banner blindness’

Marketing Terms defines banner blindness as:

“The tendency of web visitors to ignore banner ads, even when banners contain information visitors are actively seeking.”

This means that even the most beautifully designed banners and graphics we include as CTA’s in our posts won’t get seen by a portion of our visitors. We need to look for alternatives to reach these people.

One solution is text based CTA’s.

Back in 2015 I ran an event with my friend and colleague Lorna Sixsmith. We had a strong content marketing plan to help us sell tickets including lots of blog posts.

I wanted to ensure that anyone visiting those posts knew about the event so as well as including a banner CTA at the bottom of the post I added a CTA right at the top. I changed the colour of that text so it would stand out from the main post and fenced it off with a line. This meant that at the very least people would scan this short CTA before moving on to reading more.

You include text-based CTA’s anywhere in your posts. I’ve been experimenting with adding large format (usually H4) text CTA’s in the centre of my posts.

I’m hoping that as they are large they should perform the same function as other subheadings and slow readers who are scrolling through.


The world hates pop-up windows but they can be effective for marketers. You can have ‘less annoying’ pop-ups that only appear when someone leaves the site. They are less intrusive and I’ve found the one I have installed quite effective at driving email signups.

I made a mistake when I first installed it…

My CTA was all about subscribing to my newsletter. At first, I was disappointed with the results, loads of people were seeing it but not many were subscribing. What was I doing wrong?

When I looked at my text with critical eyes I realised I’d forgotten about my reader. I had briefly mentioned what they would get in return for signing up but I hadn’t made it sound interesting.

My headline ‘Get Social Snacks’, the name of my newsletter didn’t tell readers anything. I changed this to ‘Before you go…’ as readers would only see the window when they decided to leave the site and upped the benefits of joining the list. The result? A 33% increase in sign ups.

The lesson from this is to be creative, be snappy and think hard about what benefits you offer that will attract your customer.

Think hard about what value each of your CTA’s offers your customers and craft language that will entice them to click.

What to ask for in your CTA

Ask for comments

The easiest CTA to put in a post is a call for comments. Comments are hard to get but can build a valuable audience. When people leave a comment they’ll feel like they are connecting with you.

A line or two of text at the bottom of your posts asking a specific question or even asking for feedback can encourage readers to participate in the comments section.

Ask for a social connection

Leaving a comment on your posts is hard work for readers. People are more likely to respond to your articles on social media so try adding a CTA that links to one of your social media accounts instead

Make sure you let people know what the value is of following you on Twitter, Liking your Facebook page, joining your Facebook group and link to that channel.

Related posts

If you are writing about a topic you’ve written about before include a ‘further reading’ section at the bottom of your post. This will keep readers on-site longer, decrease your bounce rate and make them more likely to remember you and your brand.

Of course, you don’t have to put related posts at the bottom, you can link within the body of your text too.

It was this tactic that got me hooked on Social Media Examiner. I’d start on one post on their site and follow a path through their content learning as I went. Over a number of years, they have turned me into a loyal consumer who is now ready to attend their conferences and pay for their products.

Subscribe to your email list

Yes, it’s great people visit your site but if you can capture their email addresses you can prolong the relationship, turn them into repeat and loyal visitors and sell to them.

If you have a freebie, a giveaway or a lead incentive that’s always going to capture more email addresses but if not just give them the opportunity to subscribe and make it sound enticing. What’s the benefit of them signing up?

“You won’t need to keep checking my site for new blogging info and guides if you subscribe to my newsletter

Ask for a share

CTA’s can be used to encourage people to share your posts. I use the ‘Click to tweet’ plugin. This lets me make sections of my text tweetable. See below.

The SumoMe plugin encourages people to share images from my posts on Twitter, Facebook and Pinterest. I get at least one share a week as a result of these.

‘Pay with a tweet’ encourages people to share a tweet in return for a download or access to an area of your site. It’s a clever way to encourage others to share.

Call to buy

All of the above are what I call ‘Soft CTA’s’. You are encouraging users to take an action but not selling directly to them. The final kind of CTA is one that encourages direct sales.

Irish insurance company Chill Insurance includes a ‘Get A Quote’ CTA on every relevant blog post. It appears in the sidebar on desktop and at the foot of the post on mobile.

sales CTA
Chill Insurance have a CTA in the sidebar of all relevant posts

Don’t be wishy-washy about your direct selling CTA. Tell people what you want them to do, whether it’s ‘book an appointment’ ‘get a quote’ or ‘buy now’.

There is room in your content schedule for each of these types of CTA, look at each post you write and choose the one most relevant to it.

For example, a shoe shop writing a post about the best shoes to buy for winter should include a direct link to buy your shoes. Whereas a CTA to join your mailing list would suit a less sales oriented post reviewing London Fashion Week.

Blogging Challenge

This week’s blogging challenge is to look at your last 5 blog posts and find opportunities to add Calls to action. Decide which type, graphic, text or pop-up will work best and also think about how close to buying people who visit those posts will be.

A proposition for you

Before you go I’ve a proposition for you. The one-year anniversary of Blogcentric is speeding towards us and I’d love to feature some of you. If you have made changes to your blog as a result of listening I want to hear your stories and record a short slot for the anniversary edition. So get in touch, email me with your stories and we’ll set something up.

Join the free community for Small Business Bloggers On Facebook, meet other bloggers, share and learn.



Are You Forgetting Your Call To Action?
Are You Forgetting Your Call To Action?
A Handbook For Event Marketers: Trending by Beatrice Whelan - Book Review
A Handbook For Event Marketers: Trending by Beatrice Whelan – Book Review

Do you run events for your small business? Trending by Beatrice Whelan is the handbook you need.

This year has been the first in five years that I’ve not been involved in running an event. For almost five years I was involved in the KLCK bloggers network, for three Blog Awards Ireland and last year, we ran a small event for food bloggers in Dublin.

Beatrice Whelan was a co-conspirator in two of these projects so when she asked me to contribute to her book on Social Media for events I was excited to do so.

‘Trending – The Complete Guide To Social Media For Events’* was published in July and Beatrice sent me a copy as a thank-you for my contribution.

Social media, digital marketing and events go hand in hand. In most cases your social media plan is going to be a crucial part of your event success. It can help you sell tickets, add value to sponsors and builds buzz on the day.

I’ve always relied heavily on digital marketing for event promotion but at times my approach has been somewhat haphazard. That’s where Beatrice’s book comes in.

Win a copy of the book. Scroll to the bottom of this post to find out how


If you read nothing else in this book read the first two chapters. It will help you focus on your event promotion and getting your message out to the right people. Beatrice dives straight into strategy. She talks about the importance of research, takes us through creating our values proposition and choosing the right channels for promotion.

The second chapter is on measurement. This is something so many businesses fail at. We talk anecdotally about our successes but unless we’re measuring we don’t know what is working, we don’t see what is important. Knowing the answers to these questions can save us time and energy in the future.

It’s very easy to just measure sales, and of course ticket sales and sponsors are important. However ‘brand awareness’ shouldn’t be a dirty word. We need to nurture our audiences rather than seeing them as a single use community. Build a loyal following now and they will not just attend your first event but shout about it to others.

“Short term sales are not more important than medium term brand sentiment and affinity.”

Content Strategy

Event content strategy should fall into three segments. ‘Before’, ‘During’ and ‘After. if you listened to my recent podcast recording with Beatrice she talks you through these segments in detail.

Each phase varies as the context in which people interact with your event changes. Someone reading a blog post sitting at their desk before an event has very different needs to someone keeping up with the Twitter stream during your event.

The benefit to the event organiser also changes at each stage. Before the event we need to sell tickets. During the event we want to ensure that we create an online buzz that will attract new people to our brand. Afterwards we want to keep the momentum going so that people will want to attend our next event.

The War Room

As a small event organiser I couldn’t help but get excited about the idea of a war-room. A place occupied by key marketing stakeholders during an event. It’s tasked with monitoring, engaging and creating content. It was a war-room that was responsible for the still famous ‘Dunking in the dark’ tweet from Oreo during the Super Bowl in 2015.

For smaller events this usually consists of one person, maybe two, a couple of iPhones and a camera. I’d love to get inside one of these corporate war-rooms and see how content gets created and monitored in real time.

Social media channels

The rest of the book takes you step by step through the social media channels you may want to use for your event. Beatrice shares her own experiences from events she’s run and suggests other creative ideas that you can use as part of your content schedule.

I contributed to the section on social media advertising. I’m in good company, other experts sharing their knowledge include Michael Stelzner from Social Meida Examiner, Ian Cleary from RazorSocial and Chealsea Hunersen from Hubspot.

The Verdict

The subtitle for the book is ‘The Complete Guide To Social Media For Events’ and this is exactly what it is. This isn’t a one time read, it’s a reference book that you should have on your shelf and refer to everytime you start planning an event, big or small. Pick up your copy from Amazon*.

Win a copy

Beatrice has very kindly given me a copy of the book to giveaway. Details in the Facebook post below

*Affiliate link – I get a small cut of sales if you buy after clicking this link


Join the free community for Small Business Bloggers On Facebook, meet other bloggers, share and learn.



A Handbook For Event Marketers: Trending by Beatrice Whelan - Book Review
A Handbook For Event Marketers: Trending by Beatrice Whelan – Book Review
5 Random Acts Of Positivity for Positive Thinking Day
5 Random Acts Of Positivity for Positive Thinking Day

Doing nice things for people makes us feel good and with luck it makes others feel good too. Today is positive thinking day so I thought I’d throw out a challenge.

A few years ago I was sitting in my cold house wrapped in blankets. The heating had conked out and I was cold. I told Twitter I was cold. A few minutes later I received a direct message from asking for my address.

A couple of days later a parcel arrived in the post containing a hot water bottle and some hot chocolate sachets. It made me smile, and later on it made me warm. Needless to say it’s I think of each winter as I pull that hot water bottle out of the cupboard.

Creating little moments for people like this can add a shine to the world. When I visit Twitter I’m often disappointed at the amount of negative sentiment there. It’s almost as if we’ve turned it into our own private sounding board. If anyone does anything wrong we can be sure Twitter will find out about it and report on it.

I’d love this to change. I know I can’t do it single handedly but maybe there are things we can all do to make the online space a more positive one. 

I’ve come up with five ways you can spread positivity online. I’m calling them random acts of positivity. Imagine if you did one of these once a week. How good would you feel? And you’d know by the end of the week that you’d make 52 people a little bit happier too.

5 random acts of positivity for Positive Thinking Day

1. Make someone’s day on Twitter

I did a search for ‘having a bad day’ on Twitter this morning and found loads of tweets. Find someone who is having a bad day, a hard time or is feeling glum and send them a customised meme, image or tweet. Take a quick look at their profile and tweets to find out what they are interested in and include that in your message.

You can’t make everything OK but you might make someone smile.

2. Leave a 5 star review on Facebook

Find a Facebook page or local business and leave them a 5 star review. Imagine how they will feel when they log on to Facebook and see that someone has recommended them. I still get excited every time someone leaves me a positive podcast review.

3. Reward a follower

Send a real life thank you card to one of your Twitter followers or Facebook likers. Choose the next person who comments, tweets or reply. It’s always lovely getting mail and a thank you card is bound to put a spring in someone’s step.

4. Compliment someone

Go scroll through Instagram, search the hashtag #selfie. Leave a comment on someone’s photo complimenting them.

I recently saw a sign in Dublin saying ‘You’re looking great today’ even though it wasn’t directed at anyone specifically it made me smile that someone would go to the effort to spread positivity.

5. Contribute to a Fundit campaign

Fundit is a crowdfunding site. Select a personal project and contribute to their campaign. Look at supporting someone who is struggling to get donations to make your donation extra special.

There are countless ways to spread positivity online. What do you do? What other random acts can you recommend to others? Leave me a comment below.


Join the free community for Small Business Bloggers On Facebook, meet other bloggers, share and learn.



5 Random Acts Of Positivity for Positive Thinking Day
5 Random Acts Of Positivity for Positive Thinking Day
Blogging for events - How to write about and promote events with your blog
Blogging for events – How to write about and promote events with your blog

Do you find it hard to write about the events you attend? What should you be on the look out for content wise? How can you use blogging for event marketing?

I spoke to Beatrice Whelan, author of ‘Trending – the complete guide to social media for events‘. She gave me the answers to these questions and more.

I first met Beatrice at a local bloggers network, soon she joined myself and Lorna Sixsmith as part of the organising team for that network and eventually Blog Awards Ireland. We’ve both moved on to different things now but Beatrice has continued to specialise in events. She now works for Sage as Global Content Manager for Social Media & Events.

Listen to Beatrice’s insights into blogging for events below:

Here are the highlights from the interview:

Why should small businesses run events?

Events give people the opportunity to meet others face to face. They are the places that  you are going to make connections relating to business opportunities. Use them to build connections that will continue to grow after the event on  social media.

If you are going as an attendee, think beforehand about what you want to get out of the day. It can be disheartening for businesses when you go to an event, take half a day out of your schedule and come away wondering if it was worthwhile. To avoid this, have a plan. Think about who you want to meet and make a connection with, but also think about what you can use for your content marketing.

Set yourself a goal, decide that you want to get x number of photos, make a list of people you want to interview.

What goals should people have when attending events?

Look at the event as a whole and think about how the themes and topics relate back to your own editorial map. You need content that is relevant to the products and services that you offer your audience.

At the event look for opportunities that play into your editorial plan. Find out as much as you can in advance. Who will be there? What’s the timeline? Who are the speakers? Email event organisers or in advance and ask for an interview

Tips for writing a blog post about an event

There’s a lot of noise on social during events. Your goal should be, not to contribute to the noise but to be selective. Align yourself with aspects of the event that will resonate with your audience. If you aren’t adding value you are really just creating noise.

Remember, your content has to differentiate itself from other content about the event. Look for specific insights, themes or angles you can take.

You are attending as a representative of your customer, you are their eyes and ears. So talk to them before you go, find out what they’d like to know about.

What events should small businesses run?

It all comes back to your customer. Your event doesn’t have to be massive, you can run it just for your customers or your customers and their contacts. Try to be as selfless as possible. There’s always a temptation to run the event for yourself and not your audience.

Always be looking at how you can surprise or delight your attendees. Look for the wow factor, you want people top go away feeling like they had a special time.

How can you inspire bloggers and influencers to share?

People want something to write home about. Create a moment that people will want to share, this can get people sharing without a prompt from you.

Ask yourself what would be different and interesting enough to make them want to share. It doesn’t need to be expensive it’s just about taking the time to think about the experience someone has when walk in the room.

In Sage we ran a business breakfast for small business owners in Dublin. We hired a professional photographer and asked them to take a headshot of every attendee that wanted one. We let attendees know in advance so they would come prepared. We also created content around it, showing people how they could use a pro headshot.

Those head-shots are still being seen on profile photos to this day. We sent an individual email to each attendee the next day with the photo and additional information about speaker presentations etc.

This sort of thing enables people to go and blog about the event afterwards.

How can you use your blog to market an event?

It’s really important to divide your content plan into three sections: before, during and after


This includes the topics and themes you are going to be presenting at the event. Write a post on each of these.

Next look to speakers and key people. Ask them to do guest posts for your blog or interview them and create content from those interviews.

Hubspot have a great blog about their event INBOUND that features speakers and tips for preparing for the event.

The Electric Picnic do something similar including posts on how to survive the ultimate weekend at the electric picnic. This is the sort of content people will want to share on Facebook in anticipation. Think about what sort of content you can create that people will want to share in advance of your event.


Be realistic about people’s attention spans during the event. They probably won’t have time to read a really long post. Look for short stackable posts. Consider live blogging like the Live Budget Blog from the Irish Times. Curate the top tweets or Instagram posts from the day, this is all content people can consume on their mobile phone whilst at the event.


After the event create roundup posts about it. Share photos and video content. Your social content is really important at this stage. Upload photos of attendees to your Facebook page, people will share and tag themselves and their friends in them.

Create some ‘thank you’ content. For example a wrap up video including highlights and a thank you at the end, this can get really good engagement.

On your blog upload speaker slides to SlideShare and embed them in your blog. Include transcripts of talks. Show the value of what the event provided. This serves well as ‘before’ content for your next event.

Consider creating an Infographic with key statistics from the event. Write about your attendees. Who was the most retweeted? Who took the best photos? Who was the most social?

Getting subscribers

Post event attention will never be as big as during the event so always be looking for a subscription. Get people to subscribe by email to event updates. This will keep them coming back and keep them engaged. This means you can capture them when you launch your next event.

Think about how you can grab people’s attention now before they walk away. How can you keep people coming back?

An interesting tactic that Hubspot use is to blog about events other than their own on their event blog. Writing about events that share their target market but don’t compete with them. This gives them the opportunity to become part of the online conversation about that event.

At the end of these blog posts there’s an option to subscribe to their blog to find out more about their event INBOUND. This is a great example of capturing people by offering value to their community.

If you do choose to use this tactic make sure you are respectful of that other event. Don’t hijack their hashtag, do it before and after their event.

About Beatrice

Beatrice is Global Content Manager for Social Media & Events at Sage.


There’s loads of food for thought there.

Your blogging challenge for this week is to find an event that you would like to attend and create a content plan around that event. What could you write about that will be interesting to your customers and readers?

A proposition for you

Before you go I’ve a proposition for you. The one-year anniversary of Blogcentric is speeding towards us and I’d love to feature some of you. If you have made changes to your blog as a result of listening I want to hear your stories and record a short slot for the anniversary edition. So get in touch, email me with your stories and we’ll set something up.

Join the free community for Small Business Bloggers On Facebook, meet other bloggers, share and learn.



Blogging for events - How to write about and promote events with your blog
Blogging for events – How to write about and promote events with your blog
The Secret To Fighting Procrastination?
The Secret To Fighting Procrastination?

Today is fight procrastination day. I’m winning at the moment but it’s a constant battle. I’m sharing my tips, what works for me. I’d love to hear yours too.

Yesterday I found myself in the kitchen cleaning the outside of my kettle. I’m not sure what task I was avoiding but it must have been something particularly horrid to make me notice the tiny splodges marking the outside of the stainless steel.

I did a proper job cleaning that kettle, it’s spotless now, a glowing beacon in the corner of my somewhat untidy kitchen.

If I’d put that task on a to-do list it’s likely it would have never been done. In fact, I’m not sure it needed to be done.

Most of you reading will have similar stories, we’re easily distracted when we have work to do, we’ll find almost any job to avoid it.

Today is ‘Fight Procrastination Day’ so I thought I’d share some of the solutions I have for beating it.

Watch below for my quick guide to fighting procrastination.

Is procrastination a bad thing?

Of course it is, I always think I’d be 10 times more successful if I could focus on the assignment at hand, if my mind didn’t wander, if I didn’t have a sudden urge to clean the house. Procrastination kills my productivity and means I burn the midnight oil in a bid to meet my deadlines.

But, and this is a big but, it can be good for you. Psychology Today reports that procrastination can make you more creative, force you to do things you had put on the long finger and eliminates pointless work from your to-do list. So maybe letting a little bit of procrastination in is a good thing. It’s when that procrastination takes over, when it causes you stress, when you feel the pain in the bottom of your stomach it becomes a problem.

When full-on procrastination sets in you need to take action.

Tools and Apps

The Internet is a wonderful thing but it’s also a procrastination magnet. Social networking sites eat our time without us noticing. When my procrastination gets particularly bad I find myself cycling between Twitter, Facebook, Instagram and Snapchat on a continuous loop.

Breaking that cycle always gets me back on track.

Strict Workflow

I’ve written about this Chrome extension before. There are days that I would get nothing done if it wasn’t for this tool that blocks me from accessing social media sites for 25 minutes at a time. The work period is followed by a 5-minute break phrase. I find that two cycles of this are enough to break my procrastination.

Rescue Time

It’s Fight Procrastination Day as I write this so I’ve decided to try a new tool, Rescue Time. Instead of blocking sites it monitors how long you spend on them giving you an accurate picture of your day. I’m terrified to find out how much time I waste on Facebook but I’m ready to learn.

Take a break

This may seem counterproductive but if you are sitting in front of the computer, achieving nothing it’s worth stepping away. Go for a walk, think about something completely different for 15 minutes then come back to your assignment. Yes, in a way this is procrastination too but moving your mind and body somewhere else can give you fresh eyes on your return.

Move location

I’m often stunned at how much work I can get done on a train or in a coffee shop. I’m not sure why but it’s easier to focus when I’m in a different environment.

I’m sitting outside in my garden writing this, another of my more productive spaces. I don’t understand the science behind why this works but it always does.

Put tasks into your calendar

I’ve been spectacularly bad at managing my calendar in the past but I’m getting better. Not only have I allocated times and days for specific recurring jobs like measurement and bookkeeping but I put the big, office based work in my calendar alongside my appointments. This forces me to make time for all the work that needs to be completed.

The power of a good plan

As regular readers will know I’ve been struggling to write a book this year. Finding time in a procrastination soaked day to write has been a challenge I have failed at. Until now.

Last week I sat down and made a proper plan, breaking the writing into sections, mapping out time in my schedule and a process to follow. It’s been all go since and I’m quietly confident I’ll make my next deadline.

It wasn’t that I didn’t have a plan before but it wasn’t detailed enough. I knew how many words I had to write each day but I hadn’t broken that down into topics. I’d rushed the planning stage and this was causing me to waste time getting started.

Breaking a big job into small segments and planning each of those keeps procrastination at bay

Eat the frog

I’m definitely not the first person who’s told you this but it’s always good to be reminded. When you are putting together your to-do list prioritise it. Look at the biggest project in the day and do that first. Once you’ve got it out of the way you’ll feel a sense of achievement and the rest of your tasks will seem less intimidating.

Systemise common activities

There are two things that I used to dawdle over:

1. Setting up Facebook ad campaigns
2. Creating PowerPoint presentations

I decided to tackle these by systemising them. I’ve set up a process for both that I follow to the letter. I have spreadsheets and checklists that need to be completed for both.

Following these processes means I’m less distracted and more productive when I’m working on these projects. It’s made me look at other parts of my business I can systemise too.

Your Turn

That’s just some of the secrets I’ve found for being more productive with my time and banishing procrastination. Do you have any tips that work for you? I’d love to hear them.


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The Secrets To Fighting Procrastination
The Secrets To Fighting Procrastination?
How To Beat The Hackers: WordPress Security For Bloggers
How To Beat The Hackers: WordPress Security For Bloggers

[Estimated reading time: 5 minutes]

WordPress security is important. Is your blog a hacker’s dream? What would happen if someone got into your WordPress site and redirected everything to spammy sites selling viagra or worse?

It’s a business owners nightmare, but it’s one I found myself in the middle of about a year ago.

A friend messaged to tell me my site had been hacked. It looked fine to me but the hackers were clever. The site was redirecting to spam sites selling Viagra and the like when people visited from Google and Google+. If my friend hadn’t alerted me I’d never have known.

I panicked, I had no idea what to do. I had to put the rest of my work on hold for the day and started searching Google for a solution. I found some plugins that could help and set about trying to fix it. The good news was that I got rid of most of the issues, the bad news was I managed to take my website offline whilst doing so.

I had to give in, admit that this was too big a job for my limited technical ability and I called an expert. My web guy was able to fix the problem swiftly but of course this cost me money, time and my site was offline for a significant amount of time.

Listen below to find out about the WordPress security measures I’ve taken

This is not something I want to happen again. I know that a site can never be 100% secure but there were some simple things I could do to make it much less likely to happen again.

The most important thing

Keep everything updated. It can be frustrating when you log into your site and see yet more updates pending. It’s my advice to do them all as soon as possible. Updates fix bugs and security holes so keep your plugins, themes and WordPress version backed up.

Delete plugins and themes

How many themes do you have stored on your site? You can only use one at a time so delete the rest, even those standard WordPress ones. Out of date themes are vulnerable, the more themes you have the more potential weaknesses your site has. Delete them.

The same goes for plugins. I try and keep the plugins I use to a minimum anyway as they can slow down site speed but review the plugins you are using on a regular basis. Do you need them? Are there any you don’t use anymore? Deactivate and delete these.

Choose plugins wisely

Plugins are brilliant, they enhance and expand our sites. When you are choosing them be cautious. Search the WordPress Plugin Directory for them. You can access this from your site itself, within the plugin menu or go to When you find one you want to use, look at the reviews, does anyone flag anything dodgy? Look at when it was last updated. If it was several years ago give it a miss and look for another, an out of date plugin could have vulnerabilities that let hackers in.

Avoid the ‘admin’ username

When you log in to WordPress what is your username? Is it ‘admin’? If yes you need to change it. It’s an easy guess for hackers or bots that want to access your site. Changing your username is harder than it seems for some users.

I was unable to change the username from my WordPress dashboard so I looked for another solution. The answer came in the form of a plugin. ‘Username Chager plugin‘. I downloaded it, updated my username to something cryptic and then, taking my own advice, deleted the plugin.

This is just the first step. There’s another problem, one flagged to me by Elaine Rogers from the Smart VA. She noticed that if a site visitor hovers their cursor over an author’s name, they can see the username in the preview link.

You can see the username in the link preview
You can see the username in the link preview

If you want to keep your admin username a secret you’re going to need to set up another user, an author level admin that has less site access and attribute your site posts to that user.

Setting the user up is a quick job, attributing all posts to that user is a longer one.

To do this:

  • Visit the ‘Posts’ menu in your website’s dashboard
  • Click ‘Mine’ in the top menu
Change the author of your posts
Change the author of your posts
  • Select all the posts on the page and choose ‘edit’ from the ‘bulk actions’ menu
  • Change the author name to your new low-level admin user
Change admin to your author level username
Change admin to your author level username

Repeat this process one page at a time. It will take a while and it’s not a fun job but you’ll feel great once it’s done.

Review users

So far you’ve made it harder for hackers to get in by guessing your username but what about all the other users on your site?

Who has access to your site and what level of access do they have? Review this, delete anyone you don’t work with anymore and downgrade anyone that doesn’t need full admin access.

Here’s a post that shows you what each WordPress level of admin means.


Hands up if you use the same password for everything? I know you know you aren’t supposed to. It’s crucial that you have a different and difficult password for your website. I recommend using a password generator, like to create them.

Yes, this makes it hard to remember but your site security is more important. If you don’t want to use a generator create a password that has a mixture of uppercase and lowercase letters, numbers, special characters. And don’t make it in any way related to you, your interests, your kids names or anything personal. This info can all be guessed by hackers. If you find it easy to remember to abandon it and try again.

Security plugins

Earlier on I recommended deleting plugins but there are a few you can add that will help secure your site. Here are the three I recommend.

1. Wordfence

This is a general security tool that scans your website looking for vulnerabilities and will give you peace of mind. It should spot anything odd going on and report back to you. There’s a free and a premium version.

2. Mini Orange 2 Factor Authentication

Mini Orange makes it harder for users to log in. Instead of just logging in with your username and password you’ll also need a one-time security code. You can choose to get this by email, by text message (premium) or via their app.

It is a bit of extra hassle but it’s worth it for the security of your site.

3. BackWPup

This isn’t technically a security plugin but it will help if the worst happens and your site gets compromised. BackWP up will backup your site and database to dropbox or another service or location. You can ask it to do this on a schedule, once a week once a month or more frequently. It keeps a number of versions of your site meaning you can revert to a pre-hack version if the worst happens and you lose your site.


I’ve been lazy with my security in the past and it resulted in me getting hacked. One of the things I love about this podcast is that if makes me take action. I’ve implemented all the above and I’m looking at some more advanced stuff now too.

Don’t be like me, take action and secure your site right now, don’t put it on the long finger like I did.

And that’s your challenge this week.

A proposition for you

Before you go I’ve a proposition for you. The one-year anniversary of Blogcentric is speeding towards us and I’d love to feature some of you. If you have made changes to your blog as a result of listening I want to hear your stories and record a short slot for the anniversary edition. So get in touch, email me with your stories and we’ll set something up.


Join the free community for Small Business Bloggers On Facebook, meet other bloggers, share and learn.



How To Beat The Hackers: WordPress Security For Bloggers
How To Beat The Hackers: WordPress Security For Bloggers
Who's Afraid Of Facebook Live? Don't Be, Follow These Tips
Who’s Afraid Of Facebook Live? Don’t Be, Follow These Tips

I started regular Facebook Live broadcasts back in March. It took me a while to get comfortable with the idea of live video but my weekly ‘Digital Coffee’ show is something I almost look forward to now.

It’s hard work for me to get interaction on my Facebook posts these days. I do get Likes but comments are less frequent and I, like many others have seen my reach take a dive over recent months. The one thing that works for me, every week, is my live broadcasts. I’m beginning to build a regular, interactive audience.

My broadcasts aren’t perfect but I think it’s the very haphazard nature of live streaming that keeps people watching. I have managed to pick up some tips over the last 6 months and it’s those tips I’m going to share with you today.

Watch below for a 1-minute blast of Facebook Live tips


What are you going to talk about?

If you want to be successful don’t just go live for the sake of it, have a plan. Are you going to run a weekly news show? A demo? Do you want to show off your office, your co-workers? Is there someone you can interview?

Once you’ve decided rehearse, do a run through of what you are going to say and do.


When you start broadcasting Facebook will build an audience for you, it will push your stream out to the people who like your page and others can discover you via the Facebook Live map. If you want a regular and interested audience you’ll need to promote it yourself too.

Give your audience some notice. Post about your broadcast on your page the day before, an hour before. Tell people on Twitter, Instagram and Snapchat.

Here’s what I do:

My broadcast is on Friday mornings 9.30am Irish Time (Subscribe to my event feed here if you want a reminder).

Wednesday afternoon:

  • Set up a Facebook event to start gathering an audience. Closer to broadcast time I can post to this event. Those who are invited or who have RSVP’d get a notification when I do this, reminding them to tune in.
  • Invite interested friends to the event
  • Share the Facebook event with my Small Business Bloggers group and on my personal Facebook Timeline.
  • Share the event on Twitter and schedule tweets for later on Wednesday, twice on Thursday, 1 hour before broadcast and 10 minutes before broadcast. I use the #facebooklive tag when sharing.


Part of my Facebook Live includes a whiteboard, I draw prompts for the topics I will discuss on it.

  • Share photo of whiteboard with text overlay on Instagram
  • Update event cover photo to include new whiteboard photograph


  • Post on event page 1 hour before broadcast
  • Post on event page 10 minutes before broadcast tagging my Facebook page so people know where to go to watch

After broadcast

  • Update video thumbnail image, video title and description
  • Share link to broadcast on Twitter tagging anyone I mentioned


There are a few things you’ll need to test before you go live:

1. Internet connection

Find a spot with strong internet connection for your broadcast. If you have a test page (and if you don’t why don’t you?) try a test broadcast, is your internet connection strong enough to carry the live stream?

2. Find a position for your phone

Holding your phone at arms length is painful, particularly if you have to hold that position for longer than a few minutes.

If you have a tripod you can get an attachment to hold your phone. Here’s the one I have.*

It expands to hold most phones.

If you don’t’ have a tripod a selfie stick can help, I use one of these when I’m out and about broadcasting. It puts distance between me and the camera and I can hold it steady between my legs leaving my hands free for props.

If you don’t have either of these just lean your phone against a pile of books or on a shelf.

3. Check the lights

We’re heading into winter here in Ireland and soon even daylight won’t be enough to illuminate me for my broadcasts. You don’t always need specialist lighting equipment, you can use desk lamps or large windows. I have a portable light* that adds a final glow to my videos.

4. Sound

If you are broadcasting from inside your office the microphone on your phone is probably sufficient. If you are going outside you’ll need something else.

When I broadcast an episode of Digital Coffee from Dublin I used my headphones as a microphone, it helps cut out background noise.

Make a test recording before you go live to test the sound quality.

5. Props

I’m used to making video I can mess with, that I can edit and add captions to. When I first started experimenting with live I wondered how I could make it interesting if I couldn’t cut or edit

The answer for me was props. I have my whiteboard, a coffee cup, an iPad and a few other visual cues. These make a live broadcast of me talking to the camera for 1/2 an hour a little more visually interesting.

6. Background

This has been bothering me, I’ve been struggling to find the right backdrop for my videos. I used to sit down to present and had a screen in the background displaying my logo. This looked kinda cool but the lighting was an issue. My phone always wanted to expose for the screen leaving me a dark blob in the middle of the screen.

Now I stand up for my broadcasts and I use a corner of my office as a backdrop, I’m still looking for something more innovative but the office backdrop seems fitting for a small business broadcast.

Look around your spaces, is there somewhere that represents you and your business well? Try a few different backgrounds and choose the one that looks best.

7. Prepare yourself

10 minutes before broadcast, just after I’ve updated the event page for the last time you’ll find me dancing around in front of my phone. This is me warming up. If I’m going to hold your attention for 1/2 an hour I’ll need energy. Dancing helps banish my sleepiness and nerves.

8. Have some filler content

It takes a while for Facebook to get your audience to you. For the first minute you could be talking to yourself or a very small audience. Plan for this, don’t dive straight into your most valuable content, build up to it.

I talk about the week in the office and what I’m drinking, it is a digital coffee morning after all.

9. Welcome viewers

Welcome people as they join. You can see when your friends are watching but you’ll need to encourage others to leave a comment so you can see who they are. Ask a question. In my case, it’s what are you drinking? Tea? Coffee? But it doesn’t have to be that specific. You could ask them to confirm they can hear and see you or get them to tell you where in the world they are tuning in from.

10. Editing

When you have finished broadcasting you can make limited edits to your video.

You can:

  • Change the thumbnail
  • Change the description
  • Give your video a title
  • Tag

To edit click the down arrow to the top right-hand side of the post and select ‘edit’ from the drop-down menu (see below).

Your Turn

Do you use Facebook Live? Do you have any tips to share? Who are your favourite broadcasters?


*Affiliate link, I get a small cut of sales if you buy after clicking this link.

Join the free community for Small Business Bloggers On Facebook, meet other bloggers, share and learn.


Who's Afraid Of Facebook Live? Don't Be, Follow These Tips
Who’s Afraid Of Facebook Live? Don’t Be, Follow These Tips
Are you updating the old content on your site?
Are you updating the old content on your site?

[Estimated reading time: 5 Minutes]

What are you doing with those dusty old posts hanging around in the archives? Do you ignore them and hope they’ll go away or do you have a blog update plan?

This isn’t the first time I’ve asked you to look in your archives. It was the topic of episode 1 of this podcast where we talked about having a blog clearout. But if you don’t have a process and a plan for updating it’s something that can quite easily slip off your to-do list.

Last week I listened to an episode of Darren Rowse’s Problogger podcast and I felt inspired again.

Listen below to find out more of my blog update plan:

Which posts should I update?

How many posts do you have on your site? I just looked and I have the frightening number of 692 published posts on my website and you can make that 694 by the time you listen to this. Where do I even start updating that lot?

  • Should I start on day 1?
  • Should I, as I’d suggested before, start with the most popular posts?
  • Should I focus on one category at a time?

Darren suggested a time machine method. Each day he looks back to what he posted 6 months ago and 12 months ago and updates those posts. He says this doesn’t take him long, but perhaps he’s a better writer, requiring less editing than I do.

I chose a method I’d read about on Jeff Bullas’s blog.

To follow his process you’ll need to have Google Search Console (used to be webmaster tools) set up. It’s not hard to do, particularly if you have Google Analytics installed on your site already.

In Search Console find ‘Search analytics’ in the ‘Search traffic’ menu

Select ‘Position’ and ‘pages’ from the page navigation

Use Google Search Console to find posts to update
Use Google Search Console to find posts to update


You’ll get a list of posts with their ‘ranking position’ next to them. Jot down any posts that rank between 11 & 30. These may need a small push to start appearing on page 1 of Google search results.

I made a huge list in a matter of minutes. Then I picked the most important ones that were either:

  1. Really important for my business
  2. Would be full of outdated information

How often should you update?

Darren, whose podcast inspired me is a full-time blogger. His blog is his business so it’s easier for him to fit updates into his schedule. As small business owners, we probably don’t have, time to update 2 posts a day.

What is manageable for you?

For me, it’s one a week. I have found an hour on a Friday that I can allocate to updating. I know that means that I’ll never get through all my content but it’s realistic, it’s a goal I can stick to.

It’s important to allocate a time once a week to stop it dropping off your to do list.

Creating your blog update checklist

Now you have a list of posts and a schedule but what should you look to update?

I have a checklist of things I go through each time I refresh content. This is what’s on it.

1. Keyword research

Keyword research
Keyword research

if I’m updating a post I created in my lazy SEO days I’ll need to do some keyword research to define what to optimise for. I’ll need to come back to this once you have finished any rewrites.

2. Content updates

What needs a rewrite?
What needs a rewrite?

Have a quick read through of your post and make note of anything that needs updating. Maybe something has changed that makes it look dated,or perhaps your writing style has improved since you wrote it.

Look for opportunities where you can enhance the text, use more detail or add images to illustrate a point. Longer, more detailed posts tend to do better on search engines.

Once you’ve read it through and made notes get stuck into the editing. I usually do this in Written Kitten, or another writing app rather than directly on the site, this gives me time to play with my words before I click the update button.

3. Images

Do your images need updating?
Do your images need updating?

Have you got an image? Is it good? Does it meet the current style of your blog? If not you may want to refresh these. I recommend having at least 2 images, one horizontal for Facebook and Twitter sharing and one portrait for Pinterest. If you don’t have both types now is the time to add them. If there is no text overlay on your images you might consider adding it. It can really help with shares, particularly on Pinterest.

If it is a long post you might consider adding extra images to break up the text.

4. Layout


How does the post look? Could you employ some of the layout rules we discussed last week in episode 40 to make it easier to read?

Are you using subheadings correctly? Could you break up some of those long paragraphs?

5. Call To Action

Does it have a CTA?
Does it have a CTA?

Is there a call to action in the post that tells people what to do next? This could be a banner advertising one of your services, a call for comments, a free download in exchange for an email address or a prompt to buy.

We’ll talk about Call To Actions in more detail in a future show.

6. Internal links

Have you included an internal link?
Have you included an internal link?

Are you linking to other content on your site from the post? Can you add fresh links, is there new content on your site you can link to? Linking to your own content can decrease bounce rate and helps guide search spiders around your site.

7. External links

External links
External links

Are you linking your readers to relevant resources on other sites? Are there any links you can add? These are great for readers who want to read more, see the source of your information and they make you look more trustworthy.

8. Could you improve your headline?

Do you have a great headline?
Do you have a great headline?

Use the Emotional Value Headline Generator to see if your headline is powerful enough. I always choose three headlines when I promote my posts, I’d recommend you do the same and pick the highest scoring one as you main headline.

9. SEO

Search engine optimisation
Search engine optimisation

If you use Yoast you can work through your SEO for your new keyword. If not ensure you have used it in the page title, the first paragraph, in a sub-heading and somewhere else in the post.

It’s a good idea to use related keywords in the body of your text as well, these are words and phrases relating to your main keyword.

10. Promote it

Don't forget to promote it
Don’t forget to promote it

Google search console lets you submit a post to be crawled. Once you are 100% happy with your post you can do this instead of waiting for Google to find your update.

Now you’ve updated your post it will look shiny and new and you should feel great. You’ll want to promote it. So do, share it out on your social channels again. I have a very specific process I follow each time I promote a post. You can see it here.

Blogging Challenge

Prepare your own update plan. Remember to include:

  • Which posts you are going to update
  • How frequently you will update
  • Set a specific time once a week to make your updates
  • A checklist of things you need to check on each post

Do you believe in Karma? If so I recommend that you go over to iTunes or Stitcher and leave a review on this podcast. You never know what wonderful things might happen in return.

If you’ve been following my challenges or if you have done something on your blog that has worked well I’d love to hear about it. You can leave me a comment below, tweet me @spiderworking or snap me @spiderworking.


Join the free community for Small Business Bloggers On Facebook, meet other bloggers, share and learn.



Are you updating the old content on your site?
Are you updating the old content on your site?