small business blogging
Is it too late for small businesses to start blogging? Interview with Mark Schaefer

Can a small business blog compete in a space overrun with content?
How can you show your best readers you value them?
Are the easy days of marketing on the internet over?

I’ve been reading Mark Schaefer’s {Grow} blog for a couple of years now and I read and recommended his latest book ‘The Content Code’ towards the end of last year. It’s a blog well worth subscribing to, it’s full of challenging ideas for content creators.

When I heard Mark was coming to Dublin, teaming up with Ian Cleary for the Content Mastery Summit in May I didn’t hesitate to buy a ticket, but what will we learn on the day?

I’m lucky enough to be interviewing both Mark & Ian for this podcast. This week I spoke to Mark, just before he headed off to SXSW.

Find out if he thinks there is hope for small business bloggers below:



Mentioned in this week’s show:

This Weeks Challenges:

If you are following along with my weekly challenges here are two inspired by my conversation with Mark:

  • Identify members of your Alpha audience
  • Create a plan for rewarding them

Your Turn

I’d love to hear how you are getting on with the challenges so leave me a comment below. Also, do let me know if you’re planning to go to the Content Mastery Summit, I’d love to meet up for a coffee and a chat.

*Affiliate link (I get a small cut if you buy the book via this link)

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