Today’s post is a guest post from Alan Coleman from OnlineAdvertising.ie.  Alan is the founder & CEO on OnlineAdvertising.ie, they are specialists in the areas of Google Adwords & SEO. OnlineAdvertising.ie have had numerous campaigns published by Google as Case Studies and are finalists in the upcoming DMA’s in the “Best Digital Marketing Agency” category.

Last year we asked you to submit your social media questions for us to answer,

SM Receivables asked “what is the difference between tags and meta tags?”

We’ll hand you over to Alan for the answer:

I’m not 100% what the tweeter meant by “tags”, so I will give a give explanations for a few of the possibilities. Websites have 2 audiences, their users and the search engines. I will detail the relevance of each type of “tag” to both parties.

Title Tags

The “title tag” of your webpage is very important for SEO. It helps the search engine understand what your webpage is about. It is also generally the headline of your webpages’ listing on the Google search results so it will influence whether users visit your site or not.

Your “title tag” is also visible to your websites users at the very top of their screen. So it may influence conversions.

Meta Tags

A meta tag (which can be meta description or meta keywords among other things) is not visible to website users and has less (if any) value in SEO. Meta descriptions are important however, because the search engine will generally display the “meta description” in it’s search results. So well written copy in the “meta description” can increase clicks & conversions on your websites.

Alt Tags

An “alt tag” is the labelling of an image on a website. If you hover your icon over the image on a website it’s alt tag will appear. Search engines can’t see pictures so unless you tag them they will not know what the picture is of, and won’t be able to display them to people searching for such images, or attribute the keywords to your web page. So “alt tags” are important for SEO.

Tags

“Tags” also appear on blogs. You can tag words in a blog so if the user clicks on the tagged word they can see a list of all your posts which include this tagged word. This is great for SEO as it tells search engines you have plenty of content on this word(s) and will therefore increase your website’s value for this word(s). It is also great for users as they can easily find all your posts on their subject of choice.

If you have a social media question you would like answered leave a comment below.

O'ConnellCopyLogo

This week, we return to the whole area of blogs and blogging. Diarmuid O’Connell from O’Connell Copy and a commercial writer with many years of experience puts forward the argument for getting someone to do the dirty work – the writing!

Ghost-Blog your way to higher sales

There’s nothing spooky about it. Hiring a professional writer to come up with and write blogs for your business brings sparkle to your online presence and a shine to your social media strategy. And from about €60 a blog, you’ll not find better bang for your online buck.

But you may well be thinking … what would I need a blog for? As for writing it yourself, many folk shudder at the thoughts of it. They usually say…..but I hated English in school and cannot stand writing about myself.

I know the feeling – I gladly ask an accountant to handle my tax and a recent technology meltdown was resolved in minutes by my IT guy.

You’ve read other company blogs and you know how powerful they can be. A professionally written blog, optimised for Google and other search engines will ensure your website has a much, much better chance of getting hits. More hits… a bigger audience…more sales.

It’s easier than you think. My clients usually send me a few bullet points by email or just give me a shout. And over the phone, we come up with a few ideas to get you started. I’ve written for over 30 industry sectors from technology to tourism and from finance to politics and everything in between.

If you love writing your own blog, just keep in mind what you want to ‘say’. Sounds obvious but a good blog post makes one point clearly and retains the right characteristics of your personality and that of your business.

But, if you want to have your blogs ghost-written by a professional writer and put the fear of God into your competition – get in touch….today! Log on to www.oconnellcopy.com or email me at diarmuid@oconnellcopy.com.

hedgehog

When using social media to market your brand or service it is important to consider the many opportunities to use online video. With websites including YouTube, Google Video, Yahoo and Metacafe to name but a few there is huge potential to get excellent exposure with an online videos for your organisation. When making a video for online use it may be appropriate to make your own production but if you are looking for something a bit more professional we recommend the services of Hedgehog Productions.

I asked Bryan Corden the MD of Hedgehog Productions to tell me a little more about using video for online marketing and here are his comments.

“There has been a huge growth in the use of online video in the last two years as seen by the fact that YouTube now has over one billion visitors every day.  Several major corporate organisations are now specifically creating adverts for use online similar to this example by Old Spice “The man you could smell like”. The advantage of a professionally produced video is that it adds creditability to the product or service that you are offering and it can be specifically produced to suit your intended audience.

When making a video the first step is to outline the objectives and goal of the video. Who is the intended audience, what messages do you wish to convey and what action would you like your viewers to take having watched your video. From there you can go on to develop your script and story board before you commence filming. Once your video is created you can host it on your own website and you can host it for free on a huge range of online video sites. You can also optimise your videos so that they are found by Google and other search engine websites.

Once you have produced a video it is worth considering how you will integrate into your existing website. As the home page is normally the most visited page of any website this could be the ideal location or alternative you might create a specific page for your video content. There are a range of players that you can use or you can integrate the videos directly from YouTube and other online video websites. Hedgehog Productions use a TV style player on our website and you can see it in operation here www.hedgehog.ie.

So if you wish to take advantage of video as part of your social medial marketing strategy you can contact Bryan directly by email to bryan@hedgehog.ie.”

t2 creative website solutions Logo

Running a social media campaign is a fantastic way to drive traffic to your website and to improve your google ranking.  But it should not be used alone.  For this reason, if we are asked to work with a customer whose website requires SEO (search engine optimisation) we refer them to our expert partners t2.  I asked Rita from t2 to tell me more about SEO:

Search Engine Optimisation is the process of making a site and its content highly relevant for both search engines and searchers. Simply put Search Engine Optimisation or SEO is the process of making your website friendly to search engines like Google. Successful SEO helps a site gain top positioning in for relevant words and phrases. It is not not enough for a website to look good it has to be found on search engines using words related to your business or service and by people in your locality, whether it be on a county, country or international basis. If your website is not being found by search engines like Google you are missing out on valuable sales and enquiries.
t2 can optimise your website for the most relevant keywords and phrases. Through comprehensive keyword research we can find out what words people use to find your business’ product or service. We use best practice techniques in order to enhance your website’s performance and in turn your return on investment. If your website is not performing on Google but you don’t know why talk to t2 today.

“Search Engine Optimisation is the process of making a site and its content highly relevant for both search engines and searchers. Simply put Search Engine Optimisation or SEO is the process of making your website friendly to search engines like Google. Successful SEO helps a site gain top positioning in for relevant words and phrases. It is not not enough for a website to look good it has to be found on search engines using words related to your business or service and by people in your locality, whether it be on a county, country or international basis. If your website is not being found by search engines like Google you are missing out on valuable sales and enquiries.

t2 can optimise your website for the most relevant keywords and phrases. Through comprehensive keyword research we can find out what words people use to find your business’ product or service. We use best practice techniques in order to enhance your website’s performance and in turn your return on investment. If your website is not performing on Google but you don’t know why talk to t2 today.”

solecv

At Spiderworking.com we work closely with Partners in order to offer you the best skills from the best businesses in Ireland.  Although we manage all the Social Media work in house there are some jobs that our expert team of associates are better equipped to handle.  Last year we were delighted to welcome Sole CV on board offering clients the opportunity to ‘Pimp Their Profile’.

We asked Justine from Sole CV to tell us more:

‘’LinkedIn exists to help you make better use of your professional network and help the people you trust in return.’’

Likewise, we exist to help make sure you use your professional network optimally and therefore help the people you trust in return.

Sole CV provides a service to help maximise the power of your profile by pimping your digital CV on LinkedIn. Users on LinkedIn set up their profiles in stages to ultimately build a summary of your academic and work history to merit your professional credentials. Profiles consist of location, education, current and past work history, skills, website links, specialties, personal information and contacts to name a few.

Employers are using LinkedIn to help find suitable employees. Candidates are using LinkedIn to search for suitable jobs. Networking groups are growing on a daily basis so you can now find that contact, and rate their ability, by word of mouse.

If you are uncertain of how to complete this significant profile section, struggling to get content rich profile, want to know how to maximise the keywords in your profile for search engine optimisation or simply do not have the time, then please contact us at www.solecv.com. We’d be happy to pimp your profile!