The Truth About Social Media & SEO, Social Media Strategy & More - The Social 7
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This week I’ve found some handy social media strategy stuff, some ideas for Facebook content and an article about social media SEO.

How to Increase Fan Engagement on Your Facebook Page

I think this is the third week in a row that I have been talking about Facebook reach being down. It does look like that will either have to pay to get your content seen in the future or you will have to work hard to create great content.

This post from Amy Porterfield shows you the type of content you should be sharing to get your audience interacting with your content.

NPR’s Epic April Fools’ Day Prank

Every April fools day there are some gags that raise a smile and others that you never realise were a prank as you miss the great reveal. This example could well fall in to the second category.

I think we realise that those who comment on our posts on social media don’t always click the link. People are short of time and a good headline can be enough to tell them enough about the topic for them to state their opinion. It’s a shame really as publishers spend a lot of time crafting their posts.

This April fools NPRS played a prank on their Facebook audience. I’m not going to tell you what it is, you’ll have to click the link! I can tell you it’s worth a read and tells us a lot about the behaviour of online commentators.

3 Steps to Build a Social Media Marketing Sales Funnel

This month our content focus is on social media strategy so I found this post from Social Media Examiner fascinating. Sales people will be familiar with the traditional sales funnel but it doesn’t quite fit the social sales process.

This is a good read and one to bookmark. 

**Note: 5th April 2014 The Social Media Examiner site is currently down. The link is correct, try it again later.**

Brand Identity Online

How hard have you thought about your branding online? Consistent branding online ensures that your audience will begin to recognise your content. This post on Social Media Today talks you through how a real life brand makes specific decisions to ensure it remains consistent.

5 best practices for great Facebook ad creative

If you are delving into Facebook advertising for the first time or even if you have been doing it for a while it’s worth taking a look at this post from Media Street. It’s full of good basic tips on creating ads that work.

Setting Your First Social Media Marketing Goals

This is probably the shortest article that I’ve ever linked to but it’s brilliant. It just goes to show that you don’t have to write 1,000 words to share good information.

Once again it’s about strategy but this time it’s looking at how to set your social media marketing goals.

Twitter & Facebook links affect SEO on Google and Bing

From time to time I hear social media people talking about the SEO benefits of social media. Sadly there is virtually no such thing. Links posted on Facebook and Twitter rarely have an effect on your SEO.

Social signals could have more effect on search engines in the future but for now it’s going to be rare. Read more in the is article from Web SEO Analytics.

And from Spiderworking.com this week:

WordPress Tutorial: Embed HTML in Posts & Pages with ‘HTML Snippet’ – Cool Tool

I use the ‘HTML Snippet’ WordPress plugin on this blog to embed banners at the bottom of my posts. It saves me a huge amount of time. Here’s how to set it up, I’ve also included the code you need in order to add a snippet to your site.

Is Your Target Market On Facebook? Find Out With Facebook Ads Manager [Tutorial]

This is the first in my series of videocasts on how to find your target market on social media.  I show you how you can gauge the size of your market on Facebook using Ads Manager.

A Quick Guide To Creating A Basic Facebook Strategy – Part One: Planning

Over the next three weeks I’m going to be showing you how to build a basic Facebook strategy. In part one I take you though some steps to plan your campaign. Next week we’ll be looking at content creation.

That’s all from Spiderworking this week. I hope you are having a great weekend.

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“online

This week we asked the KLCK Bloggers Network to share the top tips they picked up at the meeting. Here they are

  • Susan Fitzgerald from Vibrant Ireland –  Include a maximum of 3 outbound links in your blog post and make it more content rich.
  • Mairéad Kelly from Encouraging Excellence – Use one keyword in multiple blog posts
  • John O’Connor from Red Oak Tax Refunds – Use Google Page Speed Test to check your website loads quickly
  • Valerie Humphries from Kehoe Auctioneers – Use one of your keywords (search terms you want to be found for) in the title of your blog post
  • Simon Lewis from Anseo.net – Use a SEO plugin on your WordPress & Play around with the permalinks (or pretty links) your blog generates.

You can view the full presentation from Beatrice Whelan on SEO and blogging here.  For details of future meetings keep an eye on the KLCK Bloggers Facebook Page.

What are your top SEO tips? Leave me a comment below and if I get a few I’ll include them in a blog post.

Today’s post is a guest post from Alan Coleman from OnlineAdvertising.ie.  Alan is the founder & CEO on OnlineAdvertising.ie, they are specialists in the areas of Google Adwords & SEO. OnlineAdvertising.ie have had numerous campaigns published by Google as Case Studies and are finalists in the upcoming DMA’s in the “Best Digital Marketing Agency” category.

Last year we asked you to submit your social media questions for us to answer,

SM Receivables asked “what is the difference between tags and meta tags?”

We’ll hand you over to Alan for the answer:

I’m not 100% what the tweeter meant by “tags”, so I will give a give explanations for a few of the possibilities. Websites have 2 audiences, their users and the search engines. I will detail the relevance of each type of “tag” to both parties.

Title Tags

The “title tag” of your webpage is very important for SEO. It helps the search engine understand what your webpage is about. It is also generally the headline of your webpages’ listing on the Google search results so it will influence whether users visit your site or not.

Your “title tag” is also visible to your websites users at the very top of their screen. So it may influence conversions.

Meta Tags

A meta tag (which can be meta description or meta keywords among other things) is not visible to website users and has less (if any) value in SEO. Meta descriptions are important however, because the search engine will generally display the “meta description” in it’s search results. So well written copy in the “meta description” can increase clicks & conversions on your websites.

Alt Tags

An “alt tag” is the labelling of an image on a website. If you hover your icon over the image on a website it’s alt tag will appear. Search engines can’t see pictures so unless you tag them they will not know what the picture is of, and won’t be able to display them to people searching for such images, or attribute the keywords to your web page. So “alt tags” are important for SEO.

Tags

“Tags” also appear on blogs. You can tag words in a blog so if the user clicks on the tagged word they can see a list of all your posts which include this tagged word. This is great for SEO as it tells search engines you have plenty of content on this word(s) and will therefore increase your website’s value for this word(s). It is also great for users as they can easily find all your posts on their subject of choice.

If you have a social media question you would like answered leave a comment below.