Last week we showed you how to set up a Facebook business page, this week in part two we’ll show you how to add a profile picture and how to add links, status updates, photos and video’s to your wall.

There will be no videocast next week as Amanda is away at the Social Media World Forum in London but tune back in in two weeks time for part 3 where we will show you some handy applications that will enhance your Facebook page.

How did you get on setting up your Business page? What confuses you about Facebook for business? We’d love to help, leave a comment below and we’ll get back to you.

One of the most common concerns for businesses thinking of embracing social media is what they should do if someone attacks them on their page.  I always advise that you should put together a crisis management plan when you set on the path of social media and this should form part of the social media policy within your organisation.

Even if you are a small business it’s worth putting together guidelines for yourself on how you should manage negative feedback within your Social Media strategy.

Within BT’s social media policy is the following statement that I think is excellent advice for anyone:

Keep calm: don’t pick fights by escalating heated discussions but be conciliatory, respectful and quote facts to lower the temperature and correct misrepresentations. Never contribute to a discussion if you are angry … leave it, calm down, and return to it at a later date when you can contribute in a calm and rational manner.

When thinking about how to manage a crisis it’s worth considering how some other businesses have dealt well or not so well when something has gone wrong.


Crises Management: Trendsspotting Insights On Dominos Case Study



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What advice would you give for dealing with a crisis within social media. Have you experienced a crisis yourself?  We’d love to hear your comments, share your stories with us below in the comments section.

Over the next few weeks we are going to be showing you the basics of setting up a Facebook page and how to find your way around it. This week we show you how to set up a page, how to add an admin and how to find the page again when you log into Facebook.

For more info on why you should set up a Facebook page and not a profile read Niall Devitt’s recent Bloggertone post.

If you have accidentally set up a profile page rather than a business page you can now migrate it. For more info on this check out Beatrice Whelan’s post on the subject.

How did you get on setting up your Business page?  What confuses you about Facebook for business?   We’d love to help, leave a comment below and we’ll get back to you.

The Static FBML application that helped you create custom Facebook landing pages is being phased out. It was due to disappear on Friday but Facebook have extended the deadline to the 18th of March 2011. After this date you will be unable to create new FBML applications although you will continue to be able to edit existing applications.

What is a Landing page?

We’ve talked about Landing pages a lot before. These pages are seen by those who don’t already ‘Like’ your page the first time they visit. Most users will only see this page once so the key call to action of that page should be to get them to click the ‘Like’ button. Here’s a video we made recently about some pages we really like.  And here are some pages we have designed for clients.

What is replacing Static FBML?

As a replacement Facebook now allow you to create iframe applications for your business page. This is slightly more complicated than FBML and requires you to host the page on your own hosting space and create an application within Facebook. The advantage is that you can do far more with the pages, for example javascript that allows you to do things like rollovers wasn’t allowed within FBML but is possible within iframes.

Can you create iframes if you don’t have hosting space?

There are a growing number of Facebook applications that allow you to create your own custom Facebook page.  Pagemodo is a favorite of mine as it’s easy to use and you can include click thrus.  Here’s our guide on how to use it.  I just discovered this page from NCI that looks great and was created using Pagemodo.

PageLever is a very simple application.  The free version allows you to add an image to your custom tab but to do anything more complex you will need to subscribe to the service.

Finally Static FBML: iframes tabs was pointed out to me yesterday.  It looks great and I love the way it allows you to keep some of the FBML functionality.  Has anyone tried it?  I’d love to hear what you think so if you have used it leave a comment below.


Don’t forget if you would like a Welcome Tab designed professionally for you we have a competition at the moment on our Facebook page.  Every 100 ‘Likes’ we get up to 700 will win a page.  Click here to enter.

One of the questions I am asked most frequently is how to run a contest on Facebook without breaking their promotional guidelines and without having to spend money using an application like promotions.

In this weeks videocast I show you how to add a simple form to your blog to collect competition entries using Google Docs. If you don’t have a website or blog you can also send people directly to your Google Docs form to collect entries.  It’s simple and free so give it a go.

Other easy to use forms ae JotForm and FormStack these both cost but are incredibly easy to use and have more integrated embed options.

If you do set up a competition using this method let us know about it by leaving a comment below.  Also let us know if you get stuck trying to put it together, I’d be happy to help you.

Recently TweetDeck added a new feature, allows users to post Tweets longer than 140 Characters. Although not the first product to offer this service, it’s connection to the popular TweetDeck means it’s been getting a lot of publicity.

Why 140 characters?

When Twitter was originally devised messages were sent via text. The standard length of a text message is 160 characters. At first there was no strict limit on the length of a Tweet but it would be split into parts if it went over 160. Eventually it was decided that a Tweet’s optimum length would be 140 characters. This allowed for the Tweet plus a user name and colon to fit into a single SMS.

Should we Tweet longer?

I like the discipline that comes with 140 characters, it makes it what it is. Because people are restrictive they get their point accross quickly, it eliminates the possibility of our streams getting swamped by chatterboxes – something I may well be guilty of -and is easily digestible. We all have time to scan a tweet, it’s the equivilant of watching a 30 second video when we may avoid watching something over a minute. The reaction to the question on Facebook was surprising. Although Krishna De agreed with me I was surprised by the many who thought a few extra characters would allow them to communicate better. If a message was limited to 160 characters would it make a big difference in the way we communicate? Die hard Tweeters were adamant that 140 was enough but should we be so rigid? Maybe it is time for a change but how could we determine the optimum length without the SMS restriction that defined it in the first place?

How to Tweet over 140 Characters

Love the idea or loath it the tools are available. If you’re a TweetDeck user upgrade to the newest version to take advantage that allows you to automatically post longer tweets. It simply adds a link to your Tweet that brings users to the full text. If you’re not a TweetDecker  Twitlonger does the same thing. All you need to do is log in with Twitter, type your oversized Tweet into the box and post. Just like it adds a link to your post pointing at the full text. The disadvantage of both of these is that they link off site. You would need to make your Tweet very compelling to encourage people to click the link to see the rest of your text. This makes your first 120 characters even more important, make sure you really sell your Tweet so that people will want to see what happens in the end. Is it time for Twitter to rethink the length of a Tweet? What is the optimum Tweet length? Let me know what you think, post your comments below.