Facebook ads are relatively simple to set up but sometimes hiring a specialist to manage them can be an advantage. Their expertise could take your flagging campaigns and make them work.
Before you decide if you need help with your Facebook advertising campaigns weigh up the pros and cons
Should you hire a Facebook ads specialist?
Pro #1 – Eliminate Stress
I hire an accountant to do my tax returns and handle my finances. I hire him because doing my own taxes would stress me out. It’s such a long tax form, so many details need to be added and if I get it wrong there are fines.
By hiring a professional I can sleep at night. Hiring a Facebook ads specialist (like me) is the same. Someone who knows the ins and outs of ads will work out the best way to spend your money for the best results.
You don’t have to worry that you might be making mistakes or wasting money, your Facebook ads manager will be on the case.
Con #1 – Additional costs
You’re probably already spending money on your Facebook ads. Hiring someone to manage them for you is going to cost you extra.
If you have a low budget this can hurt. Your ad manager could be getting you results but you’ll need to figure in the cost of hiring them against the value you are getting from your ads.
How much are you prepared to spend per customer? Per lead? Know this and you will be better armed to decide if you can afford to outsource this job.
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Pro #2 – Keeping up with changes
Facebook is always evolving. They are constantly adding new features and tweaking old ones. All this makes for a better ads but it’s hard to keep up.
A Facebook ad specialist spends a large chunk of their week running campaigns. They will be first to know if there has been an update, change or new feature and will be able to advise which will work best for you.
Con #2 – It removes the learning process
When I asked my Facebook group what they thought the disadvantages of hiring someone to run your ads were, one person pointed out that they enjoyed learning about things. Outsourcing would rob her of the opportunity to learn.
I’m a compulsive learner too and I can understand why this would be a problem. On the other hand, I have no wish to learn about accounting! If you want to learn ads from the ground up, hiring a professional may not be the way to go.
Pro #3 – Time saver
No matter what industry we are in small business owners have one thing in common. We are time poor. We wear lots of hats and balancing our day between client work, admin and marketing can be a challenge.
Setting up and managing Facebook ads may not be the best way to spend your time, hiring someone to do it for you leaves you time free to invest in other areas of your business.
Con #3 – Is it safe?
When you hire any professional you need to trust them. If you are going to hire a Facebook ads specialist you will be giving them access to your Facebook page, all the data that is collected from it, your Facebook ad account and you’ll be giving them permission to run ads using your account.
Could handing over the keys like this be risky? Will they be tempted to pass that data on to others? Could they use your ad account to run ads on their own pages?
Just like hiring any professional you need to choose someone you can trust. You can look for a referral from someone else, get to know them online or off or ask for references from their past customers just like you might when you hire an accountant.
Pro #4 – Reporting
Getting your head around Facebook reports is a challenging job. Even when you navigate the reports dashboard it’s hard to interpret the data. Should you be excited you got so many video views? How can you tell if people actually took action on your ads?
A good ad manager will give you a detailed report showing you the key statistics on what’s working and what’s not.
Con #4 – Not knowing how it works
Every year when the accountant sends me my finished accounts I go through them in detail. I want to understand the return that we are sending in and know that everything is in order. Even though I’ve hired him to do this job for me I feel I should know the basics.
When you hand over control of your ads it can feel the same. Not knowing or understanding what’s going on can make us nervous or uncomfortable.
If you find yourself feeling this way about your ads once you have hired someone, get in touch. Ask them to show you around the ad reporting so you can better understand what’s going on. We’re here to help!
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